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Here is your wrap-up of the last week in the digital marketing space.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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جستجوی اپیزودهای گذشته
اپیزودهای قبلی Today in Digital Marketing را جستجو کن.
قسمت های دیگر در این پادکست
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.
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This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?
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I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management.
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This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards.
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📈 Advertising: Reach Thousa…
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced.
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سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Tod Maffin است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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