درباره این اپیزود
An engineer will tell you something is really simple, then take forty-five minutes to prove otherwise. This month, Richard Stone is joined by Martin Deakin, Lorna Farnell-Smith, and guests Alison Gallagher-Hughes (chief executive of Tillymint Communications) and Cokey Falkow (president of Meritus Media) to work through three questions: when translating technical work for an audience means adding detail rather than stripping it out, what actually happens once someone in PR reports a workplace problem, and which PR phrases the industry needs to retire for good.
The expertise trap: why organisations struggle to communicate simply, Influence
One in two women in PR 'encounter workplace harassment', PR Week
Stop misusing these PR terms, PR Daily
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