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What happens when you stop waiting for the “right” opportunity—and start creating your own?
In this episode of Write Your Own Story, Betsy sits down with Rhiannon Hoeweler, CEO of MadTree, for an honest and inspiring conversation about ambition, leadership, trusting yourself, and having the confidence to do things your own way.
Rhiannon’s career has never followed a traditional roadmap. After spending six years at home with her son, she returned to work with a degree in environmental science and landed an opportunity at the Cincinnati Zoo after making the call and asking for the chance. From there, she continued taking on new challenges, building roles around her strengths, and saying yes to opportunities that pushed her to grow—eventually leading her to become CEO of MadTree.
In this episode, Betsy and Rhiannon talk about:
💗 Asking for what you want instead of waiting to be chosen
✨ Taking on challenges and figuring things out along the way
🌷 Building a career around your strengths, passions, and natural gifts
💫 Trusting yourself enough to do things differently
🌿 Creating your own path instead of following someone else’s definition of success
Rhiannon’s story is a reminder that you don’t need to know exactly where every opportunity will lead. Sometimes you have to make the call, raise your hand, take on the challenge, and trust yourself to figure out the rest.
There is no one “right” path. You get to make it your own. 💗✨
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