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What if the underwear you wear every day could be better for your body, better for the planet, and even help women in need?
On this episode of The Wild Party Podcast, host Stefanie LaHart sits down with Gabrielle Rooney, co-founder of CUFT, a women-owned company creating plant-based, plastic-free, compostable underwear.
The idea began when Gabrielle's mother, Elizabeth, traveled on safari in Africa and discovered that the disposable underwear she brought could harm the local environment. That experience sparked a question that would eventually become a business: If these materials aren't good for the planet, should we be wearing them against our most sensitive skin?
Gabrielle shares how she and her mother turned that question into a mission-driven company, the challenges of developing underwear without conventional synthetic fibers, and why TENCEL™ became their material of choice.
They also discuss the realities of building a family business, the surprising discovery that CUFT's strongest early customer demographic was women around age 50, and how the company incorporates charitable giving into every sale.
From entrepreneurship and sustainable manufacturing to intimate wellness and marketing, this conversation proves that even the smallest items in our closets can inspire big changes.
Special listener offer: Visit wearcuft.com and use code WILD for 15% off.
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