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Julie Walsh Smith, CEO of Complexly, joins The Upload for a conversation about building a creator company designed to last for generations. Complexly is the company behind some of the biggest educational channels on the internet, Crash Course, SciShow, PBS Eons and more, with 10,000+ videos, 32 million subscribers, and billions of views. But after 14 years, founders Hank and John Green made a move almost nobody in the creator economy makes: instead of a traditional exit or sale, they turned the whole thing into a nonprofit. Julie breaks down why, and what it actually changes about how you run the business when you're playing for impact over decades instead of a quarterly return. We get into how a big educational media org funds itself now through grants, donations, merch and partnerships, the shift from the attention economy to the "trust economy," how Complexly protects credibility at the scale of 10,000+ videos, how they think about AI, and why building a portfolio of shows beats betting everything on one creator or one face.
If you're a creator thinking about how to build something sustainable and bigger than yourself, this one's packed.
Julie's links:
- LinkedIn: https://www.linkedin.com/in/juliewalshsmith
- Website: https://complexly.org
- Instagram: https://www.instagram.com/complexly
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