Cliff Stene [Sigil]: Get Your Product in the Hands of Customers

"Get them something to touch". Cliff reminded me that quick iteration doesn't mean shipping features quickly, it means getting features into your customers hands quickly. If your clients do not have a product in their hands, they miss out on the value, and you miss out on their feedback.

Most recent funding: in progress

Company: Sigil Pricing

Problem: Online price protection

Place: Denver

Founding team: Zac Garthe, Cliff Stene (CTO)

The Conversation

☕️ Early Days at Sigil Pricing with Cliff Stene

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Topics:

* [3:55] Founder market fit rears its beautiful head again

* [8:40] A decade in tech prepares Cliff for Sigil

* [22:30] De-risking Sigil's value hypothesis

* [30:05] Get the product in your customers hands as fast as possible

* [34:00] Early technical challenges and decisions

* [44:45] Find founder market fit early