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Recorded live on day two of Easyfairs' London Packaging Week, host Jenny Stanley of Appetite Creative is joined by Tom Stone, Packaging Lead at Greencore, and Elena Knight, Marketing and Content Director at FuturePrint.
Tom shares what it takes to bring QR codes and traceability into a high-speed food factory, why IT is the stakeholder nobody mentions, and how connected packs help with recalls, food waste and carbon tracking.
Elena explains the Sustainable Print Manifesto, why most of a product's impact is decided at the design stage, and how a dynamic QR code becomes a brand's data backbone.
Plus: inclusive design, AI companions, and why perfect shouldn't get in the way of good enough.
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قسمت های دیگر در این پادکست
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
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