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The Power of Packaging as a Media Channel | AuraVeo Podcast
Recorded live at Easyfairs’ London Packaging Week, Jenny Stanley, founder of Appetite Creative, speaks with Sandra Wagner, CEO of AuraVeo, about how packaging is becoming one of the most powerful media channels a brand owns.
Discover how a frustrating supermarket trip inspired AuraVeo, how an on-pack AI assistant helped a garden brand resolve installation complaints, and why brand-owned AI can build trust and improve consumer engagement.
The conversation also explores anonymous consumer insights, reducing reprint costs through digital content, and how the Digital Product Passport and GS1 Sunrise can turn regulatory requirements into opportunities for brands.
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قسمت های دیگر در این پادکست
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
📦 What is Connected Packaging?
As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consum…
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