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You are listening to the Staffless Practice Podcast.
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We aim to serve the facilitators, practitioners, and teams of the wellness practices of our community with a real deal Monday morning ready tool.
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Be sure to follow us wherever you're watching.
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Hag us, like us, and make sure you check us out online at gostaffless.com.
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We're gonna rock and roll with Dr.
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Russ.
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There he is.
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Okay, it must have been 25, 20 years ago that I first learned about Russ Rosen.
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I don't know how.
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I don't know how you came into my world, but as soon as you did, I loved you.
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And we I remember sitting in Barnes and Noble in the cafe during our like discovery call.
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And um I just felt immediately safe with you.
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And we coached together for maybe 10 years off and on.
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And Russ is still one of the people who, when my cup runneth over, he's a go-to for me.
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So one of the greatest minds of the chiropractic profession, I think that ever has been when it comes to educating practice members.
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Um, Russ, please introduce yourself.
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Who are you?
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Where are you?
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What do you do?
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Well, luckily, you are one of my favorite human beings too.
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So I'm so, so happy since uh 20 years going into the game.
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I still love and adore you.
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Um I'm Dr.
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Russ Rosen, and uh right now I'm out here in Northern California.
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Home is Maui, and I'll be there Thursday, which will be wonderful.
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But uh, I'm in uh Northern California for the time being.
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And uh, you know, my main focus is helping doctors who want to help their patients get healthy and stay healthy for a lifetime versus just getting them out of pain.
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I'm not saying I have a problem with that.
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I'm just saying, along the lines of a chart like this, negative 10 is near death, zero is comfort.
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I feel good, but I'm not healthy.
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My tests aren't clear, I'm not functioning well, but I feel good.
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And then there's me as healthy as I can get.
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I work with doctors who want to help people get healthy and stay healthy versus just getting them out of pain and masking their symptoms while they rot to death.
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What if they come to you and they're not what if they come to me and they're not in pain?
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Yeah, whatever their symptom would be.
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So we've got two possibilities.
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A, they have a different type of symptom.
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I have digestive issues, I have hormone issues, I have blah, blah, blah.
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So you would meet them where they're at, and then you would help them understand that those are symptoms, and there's an underlying cause to those symptoms.
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And I don't just want to get rid of the symptoms, I want to help you really get healthy and resolve your health problems.
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Or, like a third of my practice in my last three years came to me saying I have no symptoms whatsoever.
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I just, you know, I was at your talk because the only way to get in, uh, you know, I was waitlisted was to come to the talk first.
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I don't have any symptoms at all.
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I just want to be as healthy as I possibly can, and I like to be as proactive as possible.
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Most of us don't have that going on, although I do have a whole process to get them there.
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But if they are there, then it's just far out.
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Great.
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You don't have any symptoms going on.
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Let's take a look at how you're functioning.
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But for most of us, they came with some type of symptom.
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Tell us about the 400 square foot office where you saw like a thousand people a week.
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I want to hear about your journey in practice.
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I never saw a thousand people a week and I was never in 400 square feet.
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I was six six hundred and for feet.
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Um, I had I had, I think, seven offices uh on Maui in 13 years.
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So I just kept outgrowing them and outgrowing them and outgrowing them.
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And then I had a massive, huge office with two associates, and then we had the big crash.
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We lost uh no fault and work hump.
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And um I got sued.
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I got sued out of that practice.
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So the big like 4,000 square foot that I went down to 685 square feet, my favorite, favorite place I ever worked out of.
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Um, I got I went from five staff to two, and um, I was seeing about 120 people a day and uh 100% cash, fully waitlisted for anywhere from six weeks to three months out, and uh loved it, you know, and it was really people who want to get healthy and stay healthy.
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There are so many people who want that for themselves, they want the small low overhead office, they want to be serving a lot of people in their community.
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What would you say to them?
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Where do they start?
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Oh man, so here's a scoop on this.
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In my world, we start right in between the years.
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So it's philosophy.
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Who are you?
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What do you do?
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Why do you do what you do?
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Why, what don't you do, and why don't you do those things?
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So we got to be really clear about what am I bringing to the marketplace?
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Um, I do brain-based work, I do um hormone, hormone work, I do peptides, I do like what do I do?
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But really, what am I trying to accomplish for them?
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So for me, what I'm bringing to the marketplace is I help people get healthy, stay healthy, and have the best life possible.
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What I always get in response, Jody, is so what do you do?
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And I hear, well, I'm a chiropractor, I'm an atropath, I'm an acupuncturist, I'm an osteopath.
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That's not what you're bringing to the marketplace.
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What are you bringing to the marketplace?
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Well, I help people get healthy and stay healthy for a lifetime.
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How do you accomplish that?
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I do brain-based chiropractic work, I do specific nutrition, I do spit, pee, poop, and blood, I do like these are the things I do so I can help you accomplish your goal of getting healthy and staying healthy for a lifetime.
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So that's Jody's step one.
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So far, so good on that?
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Yeah, I love it.
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So whenever I'm coaching doctors, I'm always looking at two pieces.
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He says, I don't like it.
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I want an adjustment.
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The first piece is getting really clear here.
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Who am I?
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What do I do?
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Why do I do it?
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What don't I do?
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Why don't I do it?
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Et cetera, et cetera, or what I bring to the marketplace.
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And then there are procedures.
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I need to make sure that my procedures are in line with my belief systems.
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And it's like climbing a ladder.
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So procedure belief system, procedure belief system.
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Now, the reality is your belief systems most likely, if you're doing well, will grow and evolve over time.
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If they do grow and evolve over time, by definition, your procedures need to grow and evolve over time because if there's a contradiction, Ayn Rand says, there will be destruction.
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So level of destruction is proportional to the level of contradiction.
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So I don't want any contradictions between what I want to accomplish and how I'm accomplishing it, and do they match?
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Right.
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Yeah.
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In essence, I want to help people get healthy and stay healthy for a lifetime, but all I do is market for symptoms and talk about symptoms.
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There's a disconnect.
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We got a disconnect there.
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So it's really those two pieces.
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So in my five systems, it's what's between the ears.
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System two is how do I run a business and build a dream team?
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System three is how do I communicate with my patients so they see the value of care.
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And that's a big focus for me.
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Um, Pat Giantembo, Chris Kent gave me the Lifetime Achievement Award in 2008 for that.
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Um, then four, system four is marketing, how do I bring in the right people?
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And system five is flow and growth.
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So, how do I how do I schedule all the way up to a how do I bring on associates and everywhere in between?
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You're listening to the Staffless Practice podcast.
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Visit us at www.gostafless.com for resources to help you run your practice with less stress and more freedom.
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Now back to the show.
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And you just you have such a way of making things easy to understand.
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And um I want to talk about the summit for a minute, which is why we're here.
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Uh I would say it's getting dark here in New Jersey.
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There we go.
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I would say a couple of years ago, I did a talk on a fairly popular stage, and the head of Sherman College said, How do we get this message at the school?
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How do we make this happen?
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And we've been working together since then for the past couple of years to come up with a way to create a broad view of marketing for a practice in 2027.
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What does a practice need today, not 20 years ago, that will help the person running the practice, the team running the practice grow in a state of joy?
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And we put together, I grabbed all of my mentors, all of my favorite people in the chiropractic profession, and we're having a virtual experience called the chiropractic summit.
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And you guys will see the chiropractic summit.com underneath this.
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So I wanted Russ to come on and just talk about what are you going to be teaching?
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Again, it's all virtual, it's totally free.
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So there's, I didn't want to have any excuse for people to say, oh, I can't afford it.
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No, it's free, guys.
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What are you going to be teaching at the summit?
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What is your main focal point?
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Yeah, first of all, thank you for doing this.
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Um, look, you've been around long enough.
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You've been around long enough to know.
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Um, it is shocking to me what I'm seeing happen in our profession.
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You've got 56 schools teaching chiropractic.
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Six of them understand what chiropractic is, at least from my mouth.
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Yeah.
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So, so um it it, you know, there's there's uh I'll crack your neck if you want me point where I'll crack it.
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They have no idea of a sublexation, they have no idea of the value of of real chiropractic care.
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So, you know, it's very tricky with all the noise out there to bring in the right kinds of people.
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The thing that I specifically am going to be focusing on, dear Jody, is two things.
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Number one, number one, number one, number number one is how do I get more internal referrals?
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So when I start working with doctors, my goal with them is by the end of the first year, a lot of times earlier, but by the end of the first year, I want them internal referral only.
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That's my goal.
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Doesn't always happen, but it's my goal.
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And the reason is they're the best.
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It's the social proof, the pay they they already get it, they're already referred in by somebody that they trust, etc., etc.
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etc.
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And I want to increase internal referrals.
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It breaks my heart to see so many of us have done things like this.
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Hey, listen, if you happen to know somebody who you think could benefit from my care, would you let them know?
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And we get one out of a hundred response.
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It's just not what works.
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So I have a basic rule of thumb.
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And the rule of thumb goes like this you should never have to ask for an internal referral.
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You should never have to ask for a referral.
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If you do things right, your patients should be saying to you, can I bring my friend in?
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Can I bring my brother in?
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That's what should be happening.
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Once they do that, you need to know how to ask for referrals.
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So the first part of this talk that I'm going to be giving is how to 10x your referrals.
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How do I use the neuroscience of communications?
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How do I speak in a different way to my patients so that they want to refer?
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Right?
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They're emotionally involved, they want to refer, and I can teach them how to refer.
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So the three things we're going to go over is one, how do you open the conversation?
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Two, how do you get them emotionally involved so they want to refer?
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And three, how do you teach them how to refer?
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Because you'd be surprised.
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They don't know how to refer.
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So that's one.
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The second thing I'm going to go through is one of the things I like to offer when I say, here's how you can refer, is I like to offer a free phone consultation or Zoom consultation, telehealth consultation.
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And my experience is this if they if you get on with them, you or a staff member, and you do exactly what I recommend.
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I have an entire module for you on this that you'll be able to download.
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This other one on how to get referrals, because it's going to be a fire hose, right?
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You're not going to get everything all that day.
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I have the entire module for you and a quick start module for you that I'll give to you that I normally sell.
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Like I'll give you everything you need to get referrals.
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And then I'll give you everything you need to do these calls.
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If you have a referral, or all new patients are going to do this call before they come in to see you.
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So either one of those, your CA can do that call for you, or you can do that call, whichever you prefer.
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Of the people that choose to come in from that call, approximately 100% will sign up for care.
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I know that sounds crazy, but here's the deal.
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What we're doing is we're seeing, are they a candidate for care?
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I'm literally trying to push away people who are not a candidate for care.
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I don't want to waste their time, I don't want to waste my time, I don't want to waste their money, I don't want to waste it.
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So I'm really clear in this seven to 10 minute process, by the end of that, they either say, Oh my God, where have you been my whole life?
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I'm excited to come in, and they're going to sign up for care.
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Or you both are going to say, This is not a good match.
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And if so, do your best to point them in the right direction, but but point them away from you because you don't want to see people who are not a good match.
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Right.
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At least from your perspective.
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I love it.
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I we actually in Stafford's practice, we have seven key automations, and one of them is called lead flow.
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And it's just that it's doing a 10-minute telehealth before practice members come in and spend their money and spend their time to make sure we're a match.
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And I'm thinking to myself, maybe I learned that concept from you.
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I probably did.
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So we did a recording on that.
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So I'm not sure if you're still using recording on that recording.
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I don't know that we're still using that recording in the staffless practice academy, but you guys, you're gonna learn so much from not only Dr.
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Russ, but you're also gonna learn from all of the other speakers at thechiropactic summit.com.
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So go over there, get yourself registered.
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You'll also have the opportunity to get on everybody's email list to get all the freebies and goodies that they're all offering after the event.
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Um, I'm excited.
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And so it's October 2nd and 3rd, uh, all virtual, all free.
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And I'm just super grateful that you said yes, Russ.
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Yes, and I'm super grateful that you asked me and you know that you're one of my favorite human beings on the planet.
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I love you, I adore you, and I'm always amazed by you of how much you can do and get done and your vision and your purpose.
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I mean, you're amazing.
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You really are.
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So thank you.
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Thank you.
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I'm just a mirror, buddy.
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Some people look at me and they can't stand what they see.
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So I love that you love what you see.
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And I will see you on October 2nd and 3rd if you guys are watching.
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Thanks for chiming in.
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Go make the world better with great care.
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And Dr.
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Russ, please hang tight.
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Okay, there it is.
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Our amazing community.
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We are so pleased to bring you another great episode of the Staffords Practice Podcast.
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Now, go make the world better with great care.
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You are listening to the Staffless Practice Podcast.
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We aim to serve the facilitators, practitioners, and teams of the wellness practices of our community with a real deal Monday morning ready tool.
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Be sure to follow us wherever you're watching.
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Hag us, like us, and make sure you check us out online at gostaffless.com.
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We're gonna rock and roll with Dr.
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Russ.
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There he is.
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Okay, it must have been 25, 20 years ago that I first learned about Russ Rosen.
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I don't know how.
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I don't know how you came into my world, but as soon as you did, I loved you.
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And we I remember sitting in Barnes and Noble in the cafe during our like discovery call.
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And um I just felt immediately safe with you.
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And we coached together for maybe 10 years off and on.
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And Russ is still one of the people who, when my cup runneth over, he's a go-to for me.
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So one of the greatest minds of the chiropractic profession, I think that ever has been when it comes to educating practice members.
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Um, Russ, please introduce yourself.
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Who are you?
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Where are you?
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What do you do?
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Well, luckily, you are one of my favorite human beings too.
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So I'm so, so happy since uh 20 years going into the game.
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I still love and adore you.
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Um I'm Dr.
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Russ Rosen, and uh right now I'm out here in Northern California.
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Home is Maui, and I'll be there Thursday, which will be wonderful.
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But uh, I'm in uh Northern California for the time being.
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And uh, you know, my main focus is helping doctors who want to help their patients get healthy and stay healthy for a lifetime versus just getting them out of pain.
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I'm not saying I have a problem with that.
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I'm just saying, along the lines of a chart like this, negative 10 is near death, zero is comfort.
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I feel good, but I'm not healthy.
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My tests aren't clear, I'm not functioning well, but I feel good.
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And then there's me as healthy as I can get.
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I work with doctors who want to help people get healthy and stay healthy versus just getting them out of pain and masking their symptoms while they rot to death.
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What if they come to you and they're not what if they come to me and they're not in pain?
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Yeah, whatever their symptom would be.
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So we've got two possibilities.
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A, they have a different type of symptom.
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I have digestive issues, I have hormone issues, I have blah, blah, blah.
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So you would meet them where they're at, and then you would help them understand that those are symptoms, and there's an underlying cause to those symptoms.
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And I don't just want to get rid of the symptoms, I want to help you really get healthy and resolve your health problems.
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Or, like a third of my practice in my last three years came to me saying I have no symptoms whatsoever.
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I just, you know, I was at your talk because the only way to get in, uh, you know, I was waitlisted was to come to the talk first.
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I don't have any symptoms at all.
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I just want to be as healthy as I possibly can, and I like to be as proactive as possible.
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Most of us don't have that going on, although I do have a whole process to get them there.
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But if they are there, then it's just far out.
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Great.
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You don't have any symptoms going on.
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Let's take a look at how you're functioning.
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But for most of us, they came with some type of symptom.
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Tell us about the 400 square foot office where you saw like a thousand people a week.
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I want to hear about your journey in practice.
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I never saw a thousand people a week and I was never in 400 square feet.
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I was six six hundred and for feet.
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Um, I had I had, I think, seven offices uh on Maui in 13 years.
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So I just kept outgrowing them and outgrowing them and outgrowing them.
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And then I had a massive, huge office with two associates, and then we had the big crash.
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We lost uh no fault and work hump.
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And um I got sued.
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I got sued out of that practice.
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So the big like 4,000 square foot that I went down to 685 square feet, my favorite, favorite place I ever worked out of.
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Um, I got I went from five staff to two, and um, I was seeing about 120 people a day and uh 100% cash, fully waitlisted for anywhere from six weeks to three months out, and uh loved it, you know, and it was really people who want to get healthy and stay healthy.
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There are so many people who want that for themselves, they want the small low overhead office, they want to be serving a lot of people in their community.
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What would you say to them?
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Where do they start?
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Oh man, so here's a scoop on this.
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In my world, we start right in between the years.
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So it's philosophy.
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Who are you?
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What do you do?
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Why do you do what you do?
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Why, what don't you do, and why don't you do those things?
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So we got to be really clear about what am I bringing to the marketplace?
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Um, I do brain-based work, I do um hormone, hormone work, I do peptides, I do like what do I do?
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But really, what am I trying to accomplish for them?
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So for me, what I'm bringing to the marketplace is I help people get healthy, stay healthy, and have the best life possible.
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What I always get in response, Jody, is so what do you do?
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And I hear, well, I'm a chiropractor, I'm an atropath, I'm an acupuncturist, I'm an osteopath.
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That's not what you're bringing to the marketplace.
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What are you bringing to the marketplace?
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Well, I help people get healthy and stay healthy for a lifetime.
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How do you accomplish that?
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I do brain-based chiropractic work, I do specific nutrition, I do spit, pee, poop, and blood, I do like these are the things I do so I can help you accomplish your goal of getting healthy and staying healthy for a lifetime.
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So that's Jody's step one.
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So far, so good on that?
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Yeah, I love it.
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So whenever I'm coaching doctors, I'm always looking at two pieces.
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He says, I don't like it.
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I want an adjustment.
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The first piece is getting really clear here.
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Who am I?
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What do I do?
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Why do I do it?
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What don't I do?
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Why don't I do it?
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Et cetera, et cetera, or what I bring to the marketplace.
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And then there are procedures.
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I need to make sure that my procedures are in line with my belief systems.
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And it's like climbing a ladder.
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So procedure belief system, procedure belief system.
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Now, the reality is your belief systems most likely, if you're doing well, will grow and evolve over time.
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If they do grow and evolve over time, by definition, your procedures need to grow and evolve over time because if there's a contradiction, Ayn Rand says, there will be destruction.
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So level of destruction is proportional to the level of contradiction.
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So I don't want any contradictions between what I want to accomplish and how I'm accomplishing it, and do they match?
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Right.
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Yeah.
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In essence, I want to help people get healthy and stay healthy for a lifetime, but all I do is market for symptoms and talk about symptoms.
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There's a disconnect.
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We got a disconnect there.
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So it's really those two pieces.
00:08:06.480 --> 00:08:09.680
So in my five systems, it's what's between the ears.
00:08:10.000 --> 00:08:14.000
System two is how do I run a business and build a dream team?
00:08:14.160 --> 00:08:19.600
System three is how do I communicate with my patients so they see the value of care.
00:08:19.680 --> 00:08:21.759
And that's a big focus for me.
00:08:21.920 --> 00:08:27.519
Um, Pat Giantembo, Chris Kent gave me the Lifetime Achievement Award in 2008 for that.
00:08:27.759 --> 00:08:31.920
Um, then four, system four is marketing, how do I bring in the right people?
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And system five is flow and growth.
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So, how do I how do I schedule all the way up to a how do I bring on associates and everywhere in between?
00:08:41.440 --> 00:08:44.320
You're listening to the Staffless Practice podcast.
00:08:44.480 --> 00:08:49.360
If you're enjoying this episode, follow us on Instagram, Facebook, and YouTube.
00:08:49.600 --> 00:08:51.600
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00:08:51.759 --> 00:08:58.559
If you see a like button or a follow button where you're watching or listening, tap it so you never miss a beat.
00:08:58.960 --> 00:09:08.399
Visit us at www.gostafless.com for resources to help you run your practice with less stress and more freedom.
00:09:08.639 --> 00:09:10.639
Now back to the show.
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And you just you have such a way of making things easy to understand.
00:09:16.879 --> 00:09:22.480
And um I want to talk about the summit for a minute, which is why we're here.
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Uh I would say it's getting dark here in New Jersey.
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There we go.
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I would say a couple of years ago, I did a talk on a fairly popular stage, and the head of Sherman College said, How do we get this message at the school?
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How do we make this happen?
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And we've been working together since then for the past couple of years to come up with a way to create a broad view of marketing for a practice in 2027.
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What does a practice need today, not 20 years ago, that will help the person running the practice, the team running the practice grow in a state of joy?
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And we put together, I grabbed all of my mentors, all of my favorite people in the chiropractic profession, and we're having a virtual experience called the chiropractic summit.
00:10:24.480 --> 00:10:28.080
And you guys will see the chiropractic summit.com underneath this.
00:10:28.320 --> 00:10:33.919
So I wanted Russ to come on and just talk about what are you going to be teaching?
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Again, it's all virtual, it's totally free.
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So there's, I didn't want to have any excuse for people to say, oh, I can't afford it.
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No, it's free, guys.
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What are you going to be teaching at the summit?
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What is your main focal point?
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Yeah, first of all, thank you for doing this.
00:10:50.559 --> 00:10:52.399
Um, look, you've been around long enough.
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You've been around long enough to know.
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Um, it is shocking to me what I'm seeing happen in our profession.
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You've got 56 schools teaching chiropractic.
00:11:02.559 --> 00:11:07.840
Six of them understand what chiropractic is, at least from my mouth.
00:11:08.559 --> 00:11:08.960
Yeah.
00:11:09.120 --> 00:11:16.799
So, so um it it, you know, there's there's uh I'll crack your neck if you want me point where I'll crack it.
00:11:16.879 --> 00:11:23.200
They have no idea of a sublexation, they have no idea of the value of of real chiropractic care.
00:11:23.360 --> 00:11:28.799
So, you know, it's very tricky with all the noise out there to bring in the right kinds of people.
00:11:29.039 --> 00:11:34.639
The thing that I specifically am going to be focusing on, dear Jody, is two things.
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Number one, number one, number one, number number one is how do I get more internal referrals?
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So when I start working with doctors, my goal with them is by the end of the first year, a lot of times earlier, but by the end of the first year, I want them internal referral only.
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That's my goal.
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Doesn't always happen, but it's my goal.
00:11:59.279 --> 00:12:01.519
And the reason is they're the best.
00:12:01.679 --> 00:12:07.919
It's the social proof, the pay they they already get it, they're already referred in by somebody that they trust, etc., etc.
00:12:08.080 --> 00:12:08.320
etc.
00:12:09.120 --> 00:12:12.559
And I want to increase internal referrals.
00:12:12.879 --> 00:12:18.559
It breaks my heart to see so many of us have done things like this.
00:12:19.440 --> 00:12:24.639
Hey, listen, if you happen to know somebody who you think could benefit from my care, would you let them know?
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And we get one out of a hundred response.
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It's just not what works.
00:12:30.399 --> 00:12:32.080
So I have a basic rule of thumb.
00:12:32.159 --> 00:12:36.960
And the rule of thumb goes like this you should never have to ask for an internal referral.
00:12:37.120 --> 00:12:39.519
You should never have to ask for a referral.
00:12:39.679 --> 00:12:44.720
If you do things right, your patients should be saying to you, can I bring my friend in?
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Can I bring my brother in?
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That's what should be happening.
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Once they do that, you need to know how to ask for referrals.
00:12:53.519 --> 00:12:59.679
So the first part of this talk that I'm going to be giving is how to 10x your referrals.
00:13:00.159 --> 00:13:04.799
How do I use the neuroscience of communications?
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How do I speak in a different way to my patients so that they want to refer?
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Right?
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They're emotionally involved, they want to refer, and I can teach them how to refer.
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So the three things we're going to go over is one, how do you open the conversation?
00:13:21.519 --> 00:13:25.440
Two, how do you get them emotionally involved so they want to refer?
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And three, how do you teach them how to refer?
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Because you'd be surprised.
00:13:30.240 --> 00:13:32.240
They don't know how to refer.
00:13:32.559 --> 00:13:33.759
So that's one.
00:13:33.919 --> 00:13:51.759
The second thing I'm going to go through is one of the things I like to offer when I say, here's how you can refer, is I like to offer a free phone consultation or Zoom consultation, telehealth consultation.
00:13:52.080 --> 00:14:03.039
And my experience is this if they if you get on with them, you or a staff member, and you do exactly what I recommend.
00:14:03.360 --> 00:14:07.919
I have an entire module for you on this that you'll be able to download.
00:14:08.480 --> 00:14:12.480
This other one on how to get referrals, because it's going to be a fire hose, right?
00:14:12.559 --> 00:14:13.919
You're not going to get everything all that day.
00:14:14.080 --> 00:14:21.039
I have the entire module for you and a quick start module for you that I'll give to you that I normally sell.
00:14:21.120 --> 00:14:23.679
Like I'll give you everything you need to get referrals.
00:14:24.159 --> 00:14:27.679
And then I'll give you everything you need to do these calls.
00:14:28.320 --> 00:14:37.759
If you have a referral, or all new patients are going to do this call before they come in to see you.
00:14:37.919 --> 00:14:46.000
So either one of those, your CA can do that call for you, or you can do that call, whichever you prefer.
00:14:47.039 --> 00:14:55.679
Of the people that choose to come in from that call, approximately 100% will sign up for care.
00:14:55.919 --> 00:14:59.120
I know that sounds crazy, but here's the deal.
00:15:00.000 --> 00:15:03.840
What we're doing is we're seeing, are they a candidate for care?
00:15:04.320 --> 00:15:08.799
I'm literally trying to push away people who are not a candidate for care.
00:15:09.279 --> 00:15:15.120
I don't want to waste their time, I don't want to waste my time, I don't want to waste their money, I don't want to waste it.
00:15:15.279 --> 00:15:25.039
So I'm really clear in this seven to 10 minute process, by the end of that, they either say, Oh my God, where have you been my whole life?
00:15:25.200 --> 00:15:28.799
I'm excited to come in, and they're going to sign up for care.
00:15:29.279 --> 00:15:33.279
Or you both are going to say, This is not a good match.
00:15:33.440 --> 00:15:43.200
And if so, do your best to point them in the right direction, but but point them away from you because you don't want to see people who are not a good match.
00:15:43.360 --> 00:15:43.519
Right.
00:15:43.679 --> 00:15:45.600
At least from your perspective.
00:15:46.320 --> 00:15:47.039
I love it.
00:15:47.200 --> 00:15:55.279
I we actually in Stafford's practice, we have seven key automations, and one of them is called lead flow.
00:15:55.600 --> 00:16:05.519
And it's just that it's doing a 10-minute telehealth before practice members come in and spend their money and spend their time to make sure we're a match.
00:16:05.679 --> 00:16:10.000
And I'm thinking to myself, maybe I learned that concept from you.
00:16:10.159 --> 00:16:11.279
I probably did.
00:16:11.519 --> 00:16:14.000
So we did a recording on that.
00:16:14.080 --> 00:16:16.879
So I'm not sure if you're still using recording on that recording.
00:16:17.919 --> 00:16:27.519
I don't know that we're still using that recording in the staffless practice academy, but you guys, you're gonna learn so much from not only Dr.
00:16:27.679 --> 00:16:32.720
Russ, but you're also gonna learn from all of the other speakers at thechiropactic summit.com.
00:16:32.960 --> 00:16:36.320
So go over there, get yourself registered.
00:16:36.559 --> 00:16:44.480
You'll also have the opportunity to get on everybody's email list to get all the freebies and goodies that they're all offering after the event.
00:16:44.720 --> 00:16:46.399
Um, I'm excited.
00:16:46.480 --> 00:16:51.200
And so it's October 2nd and 3rd, uh, all virtual, all free.
00:16:51.360 --> 00:16:54.159
And I'm just super grateful that you said yes, Russ.
00:16:54.639 --> 00:17:00.639
Yes, and I'm super grateful that you asked me and you know that you're one of my favorite human beings on the planet.
00:17:00.879 --> 00:17:12.240
I love you, I adore you, and I'm always amazed by you of how much you can do and get done and your vision and your purpose.
00:17:12.400 --> 00:17:13.519
I mean, you're amazing.
00:17:13.680 --> 00:17:14.319
You really are.
00:17:14.400 --> 00:17:15.279
So thank you.
00:17:15.599 --> 00:17:15.920
Thank you.
00:17:16.000 --> 00:17:17.279
I'm just a mirror, buddy.
00:17:17.359 --> 00:17:19.839
Some people look at me and they can't stand what they see.
00:17:20.000 --> 00:17:22.000
So I love that you love what you see.
00:17:22.240 --> 00:17:26.960
And I will see you on October 2nd and 3rd if you guys are watching.
00:17:27.119 --> 00:17:28.400
Thanks for chiming in.
00:17:28.640 --> 00:17:30.480
Go make the world better with great care.
00:17:30.799 --> 00:17:31.279
And Dr.
00:17:31.519 --> 00:17:32.880
Russ, please hang tight.
00:17:33.200 --> 00:17:34.319
Okay, there it is.
00:17:34.559 --> 00:17:35.920
Our amazing community.
00:17:36.000 --> 00:17:40.640
We are so pleased to bring you another great episode of the Staffords Practice Podcast.
00:17:40.880 --> 00:17:43.440
Now, go make the world better with great care.
