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Most founders track KPIs religiously, but still feel disconnected from what drives their business forward. The problem isn't the metrics. It's the gap between measurement and action. In this conversation, Mark sits down with Mary Adams, co-founder and CMO of Insights7, to explore how the Work to Value framework turns strategic vision into aligned daily execution.
Mary brings 30+ years of experience helping founders move from reactive reporting to proactive alignment. She breaks down why your business exists as a value creation system, how to map your GL to actual operations, and why AI will make organizational clarity necessary. Whether you're struggling to align your team around shared goals, finding your KPIs live in silos, or preparing for the agentic workforce revolution, this episode reveals the framework that turns dashboards into decisions.
Time Stamps:
00:00 Introduction to Scaling CFO
00:29 Guest Introduction: Mary Adams
01:13 The Work to Value Framework
02:42 Aligning Passion, Problem, and Payment
04:11 Building a Unified System for Value Creation
06:59 Empowering Leadership and Teams
08:53 Tracking KPIs and Strategic Goals
11:01 Systemizing Business Processes
17:48 Mary Adams' Background and Insights
19:30 Understanding Financial Statements
19:46 Identifying Silent Drains
21:03 Cost of Value and GL Strategy
22:02 Aligning KPIs and Costs
23:09 Effective Communication and Accountability
24:14 Case Study: Medical Device Company
27:28 The Importance of Clarity
31:09 Leveraging AI for Business Efficiency
36:54 Rapid Fire Questions
38:07 Conclusion and Final Thoughts
Follow Mark and Mary:
Connect with Mark:
LinkedIn: https://www.linkedin.com/in/stilescpa/
Website: https://www.markstilescpa.com
Connect with Mary:
LinkedIn: https://www.linkedin.com/in/maryadamsica/
Website: https://insights7.com
