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"Wait... is this real?" Most of us have had the unsettling experience of receiving an email, text, or phone call and wondering if we're being scammed. While scams used to come with telltale red flags, they are getting increasingly sophisticated, and even more so with the rise of AI. According to the FBI's 2025 Internet Crime Report, Americans lost more than $20.9 billion to internet fraud alone in 2025, representing a 26% increase over 2024.
What's a credit union to do? Are website pages, blog posts, email communications, and other educational content enough to stem the tide? And while much ado is being made about gamified financial education, which is more interactive and more fun, is it really working?
Billy Red, Director of Development at Sage Credit Union, joins us to talk about an entirely different approach to fraud education that leverages real member stories, expert advice, a strong element of suspense, and a few playful touches. Together, we unpack this month's BIG question:
How can credit unions approach financial education—especially around fraud—in a way that truly engages members and leads to meaningful behavior change?
What's a credit union to do? Are website pages, blog posts, email communications, and other educational content enough to stem the tide? And while much ado is being made about gamified financial education, which is more interactive and more fun, is it really working?
Billy Red, Director of Development at Sage Credit Union, joins us to talk about an entirely different approach to fraud education that leverages real member stories, expert advice, a strong element of suspense, and a few playful touches. Together, we unpack this month's BIG question:
How can credit unions approach financial education—especially around fraud—in a way that truly engages members and leads to meaningful behavior change?
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