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In this episode of The Recursive Round Table, we explore how AI is reshaping music, filmmaking, and advertising workflows. This isn’t a hype conversation. It’s a real look at what actually works, what doesn’t, and why most people are still getting it wrong.
Composer and sound artist Emilian Gatsov – Elbi, advertiser and Director of Innovation at OM Group Konstantin Yankov, and film director and video producer Andrey Andonov share their perspectives from across disciplines.
We talk about the shift from control to experimentation, why randomness can be a creative advantage, and how AI acts more like a collaborator than a replacement.
One key idea stands out: the quality of output is directly tied to the quality of input.
They discussed:
☑️ How AI changed creative workflows️
☑️ Do you need experience to create with AI?
☑️ Using AI as an enabler (not a replacement)
☑️ AI in film production
☑️ AI in advertising
☑️ Real examples of using AI in projects
☑️ Transparency, copyright & ethics
☑️ Creative jobs, skills & the future of creation
