Business Transformation: What to Do When You’ve Outgrown Your Business

What happens when the business you worked so hard to build no longer fits the person you've become?

The clients are still there. The business is still making money. From the outside, everything may even look successful.

But something doesn't feel right anymore.

In Episode 45 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Jess Sato, Principal and Strategic Advisor at Jessica Sato Consulting, for a conversation about business transformation, strategic pivots, purpose-driven entrepreneurship, and what to do when you've outgrown the business you built.

Before becoming an entrepreneur, Jess spent nearly a decade at Boeing working in high-stakes strategic planning and leadership development. Today, she brings that experience to accomplished women entrepreneurs navigating what she calls a professional inflection point—when what they've built no longer matches who they are or where they want to go next.

But that doesn't mean you have to burn everything down.

Rachel and Jess explore how founders can transform what they've already built, why changing direction doesn't mean you've failed, and what happens when traditional measures of success no longer feel like enough. They also get into business alignment, asking for help, AI, building a business for impact, and Jess's Built to Last Egypt Retreat.

Sometimes the friction you're feeling in your business isn't a sign that you need to work harder.

It may be a sign that it's time to build what's next.

00:00 – Meet Jess Sato

01:00 – From Boeing Strategy to Entrepreneurship

03:00 – Making Better Decisions When You Can't Do Everything

06:00 – How Living Around the World Shaped Jess's Perspective

10:00 – Leaving Corporate Without Having It All Figured Out

15:00 – How Jess Found Her Way Into Consulting

20:00 – Why Jess Shifted Her Business Toward Women Entrepreneurs

24:00 – Why Changing Your Business Doesn't Mean You Failed

28:00 – Building a Business That Does More Than Make Money

32:38 – What Is a Professional Inflection Point?

37:38 – When Success No Longer Feels Like Success

42:00 – Purpose, Profit & Building a Business for Good

45:38 – Why Successful Founders Struggle to Ask for Help

48:19 – What AI Can't Do During a Business Transformation

51:16 – The Story Behind the Built to Last Egypt Retreat

58:56 – When Business Friction Is Trying to Tell You Something

1:01:20 – Where to Connect With Jess Sato

🌐 Website:

https://jessicasato.com

💼 Jess on LinkedIn:

https://www.linkedin.com/in/jess-sato

📸 Instagram:

https://www.instagram.com/jessicasatocoach

🌍 Built to Last Egypt Retreat:

https://jessicasato.com/built-to-last-retreat

🌐 Website:

https://jointhryvo.com

📸 Instagram:

https://instagram.com/jointhryvo

💼 LinkedIn:

https://linkedin.com/company/jointhryvo

🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts.

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