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What is zero-click search, and does it really pose an existential threat to the publishing business?
Our new report, The Zero-Click Content Shift, aims to answer exactly that question. Produced in association with Woodwing and authored by MediaVoices' Peter Houston, the report gauges the impact of Google's AI Overviews on publisher traffic, and tries to get a sense of how big the threat really is. We also take a closer look at the reality of zero-click search for the publishing business, from its effect on content discovery to brand visibility, referral traffic, and revenue.
This episode is a special accompaniment to the report, featuring interviews with Barry Adams, SEO & Audience Growth Consultant at Polemic Digital, Clara Soteras, SEO for News Publishers and Audience Growth Consultant, and John Fong, Managing Director of APAC and Digital Services at Woodwing.
The podcast explores:
- How AI Overviews are transforming how content is discovered, consumed and monetised;
- The notion of Google Zero as an industry bogeyman versus the current reality;
- Existential anxiety in publishing, and how the data shows a more nuanced picture;
- Google's continued dominance and changing search dynamics;
- Strategic responses for publishers;
- What AI overviews hurt, and where the opportunities lie.
Download The Zero Click Content Shift report for free at voices.media/zeroclick
This report and podcast episode is sponsored by WoodWing.
WoodWing empowers publishing ecosystems by uniting technology with deep industry expertise. For 25+ years, we’ve helped teams create, manage, and deliver content across print and digital channels with greater efficiency and consistency. Our portfolio spans multi-channel production, digital assets, quality, knowledge, and information management. Founded in 2000, we operate globally from our headquarters in the Netherlands.
Learn more about WoodWing’s publishing solutions at woodwing.com
