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We chat with Varun Murugesan about how about how to tailor the UX research recruiting experience to be as efficient as possible for you and your team.
Varun is a Research Manager at BestBuy, and also co-founder and Head of Research at Apple & Banana. He was previously a UX Researcher at Facebook.
With Varun we discuss:
- Being realistic about the right number of participants for your project (a "scalpel" vs a "shotgun")
- Clearly defining who your participants should be by their experiences (not their demographics)
- Navigating stakeholder relationships to understand research needs
- The difference between tactical and strategic research and how it affects participant recruiting
- Figuring out what "levers" you can pull to create a more flexible
- Leveraging Sales and Support as partners in contacting customers
- The importance of mapping out and planning the research participant experience
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