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In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.
Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery.
Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence.
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