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Ash and Kane talk about their favourite creator led businesses in this episode. They also discuss some interesting stats from Patreon and OnlyFans and discuss the businesses that leverage creators the best.
KEY TAKEAWAYS
- When creators get big, sites like Patreon aren’t beneficial anymore, they take 7-8%, which when you are making hundreds or thousands or more is a big chunk of cash
- Pateron lose their biggest money-making creators because of their fees
- Size can also impact the ability for a creator to be paid what they are worth from a sponsor
- Mr Beast gets an average of 2 million views per video. He has created various different businesses from his brand including chocolate bars and toys.
- Dave Ramsay is the world's biggest seller of business and money courses. He has released books, courses and has a media empire including a radio show and podcast.
- Congo brands have had a lot of success with leveraging creators including launching the Prime drink brand with Logan Paul and KSI.
- The Hubspot podcast network is licensing shows, essentially turning creators into employees.
BEST MOMENTS
"When a show gets so big, suddenly that money becomes so meaningful to just give away 8% so they create their own platform elsewhere”
“Because he couldn’t get consistent sponsorship deals that would pay what he was worth he just thought ‘I’d start my own business’”.
“He makes Grant Cardone look like a nobody”
“Their number one ad-spend is on podcasts”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk
