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In today's episode, I sit down with Scott Mahoney, Chairman and CEO of Peter Millar, to talk about building a luxury brand without ever sacrificing quality. We discuss how focusing on better products instead of bigger profits creates long-term growth, why consistent daily improvements compound over time, and how Peter Millar expanded from golf into a complete lifestyle brand. Scott also shares insights on performance fabrics, retail strategy, company culture, licensing partnerships with the NFL, and why helping people succeed has become one of the most rewarding parts of his career. It's a conversation about leadership, craftsmanship, and building something meant to last.
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