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Is your brand a signal or just noise? 🛒🦉
In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026.
The natural products industry is undergoing a massive shift. We’re moving away from venture-backed hyper-growth and toward sustainable, science-forward brand systems. We’re cutting through the "mushroom-everything" noise to discuss what’s actually gaining traction on the retail shelf.
On this week’s agenda:
- Expo West 2026 Recap: The signals vs. the noise.
- Functional 2.0: Why hydration and brain health are the new industry gold rush.
- Brand Evolutions: Analyzing the recent CPG rebrands that hit the mark—and the ones that missed.
- The Agency Perspective: A look inside Cultura Creative at how we’re building brand systems and solving high-level creative challenges for our clients right now.
The Owlgorithm is a live, weekly conversation about the intersection of brand, business, and creativity. Whether you're a founder, a creative director, or a brand architect, this is your playbook for staying ahead of the curve.
#ExpoWest2026 #CPGTrends #BrandStrategy #TheOwlgorithm #CulturaCreative #ConsumerPackagedGoods #MarketingTrends2026 #CreativeDirection
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