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Most marketers focus on targeting, creatives, and budgets when launching a campaign. But what if the real problem starts long before your ads go live?
In this episode, we explore why accurate conversion tracking is the foundation of successful paid search and paid social campaigns. You'll learn how tracking issues can impact optimisation, why platforms like Google Ads and Meta Ads depend on clean data, and the simple checks every marketer should perform before launching a campaign.
If you've ever wondered why campaigns underperform despite good planning, this episode will help you understand what happens behind the scenes.
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اپیزودهای قبلی The Optimization Minute را جستجو کن.
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