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True influence doesn't feel like marketing — Chelsea Clark on mom creators, building without burnout, and why moms move markets
What if the secret to building a successful business wasn't working harder — it was working smarter, on your own terms, in school hours? Chelsea Clark is the founder and CEO of Momfluence, https://www.momfluence.co/, a marketing agency connecting brands with mom creators across North America. Since launching in 2019 (from Costa Rica, with a newborn and a toddler in tow), Chelsea has run over 1,000 campaigns and built a platform of 8,000+ creators — all while working around 25 hours a week and protecting her evenings like a full-time job. In this episode, Chelsea and Brittany get into it all: the messy origin story, why moms are the most powerful and underestimated buying demographic on the planet, and what "authentic influence" actually looks like when brands stop treating creators like salespeople. This one is full of real talk, honest laughs, and some genuinely sharp takes on marketing, motherhood, and momentum. "True influence doesn't feel like marketing — it inspires action through genuine connection." — Chelsea Clark In this episode we cover: → How Chelsea went from running restaurants in Toronto to building a marketing agency from Costa Rica with a baby on her hip → Why she started momfluence after she couldn't find a single agency that actually worked with mom creators → The real reason brands keep getting influencer marketing wrong (hint: they think creators are salespeople) → Why moms aren't like Gen Z creators — and why that distinction matters for fair pay → Her framework for authentic storytelling in brand campaigns and why briefless collaborations work → How she runs a growing business in 25 hours a week and what "balance" actually looks like as a founder-mom → Her vision for momfluence — 500 self-serve brands, AI-powered matching, and a $10M exit → Why she tells people about her ideas after she's already done them (and why you should too) Connect with Chelsea: 🌐 momfluence.co 💼 LinkedIn: Chelsea Clark mom entrepreneurinfluencer marketingauthentic contentmom creatorsbuilding without burnoutstartup lifework-life balancemomfluence
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Motherhood • Mindset • Fitness • Goal Setting for Modern Moms
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