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Steve Martocci has co-founded GroupMe, Splice, Blade, and now SuppCo—so yeah, he knows a thing or two about building businesses. In this episode of the Kreatures of Habit Podcast, Steve sits down with Michael Chernow to chat about what it’s really like to be a multi-time entrepreneur, his biggest failures, and why his latest venture, SuppCo, is aiming to revolutionize the supplement game.
SuppCo is a new tech platform built to help people actually know if their supplements—think omega-3s, NAD+, protein powders, and more—are working, clean, and worth the price tag. It’s all about moving away from blindly popping 20+ pills a day and toward personalized, data-backed wellness.
Michael and Steve also dive deep into the rituals that keep Steve grounded, including nervous system regulation, community, and the daily habits that fuel his high-performance life.
Today, the two explore:
What is Blade: How it's revolutionized NYC travel
Steve’s biggest entrepreneurial flop and what he learned
Why Steve created SuppCo: How it’s changing how we think about supplements
The real cost of supplements: The outrageous cost (and confusion) of modern supplementation
Nervous system 101: Why it matters more than you think
Steve’s habits, rituals, and routines: And, of course, his wellness stack
Whether you're a wellness nerd, entrepreneur, or just tired of expensive supplements with zero results, this convo is for you.
TIMESTAMPS:
1:26 What is Blade?
6:28 Steve's biggest entrepreneurial flop
18:50 Why Steve created SuppCo
33:03 The real cost of supplements
46:11 Nervous System 101
55:00 Steve’s habits, rituals, and routines
