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How do you know where to put your budget, which channels are actually working, and whether you're measuring the right things in the first place?
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Matthew Simpson, founder of Pitch Blend, about what it really takes to build a performance marketing strategy that connects to the bigger picture of the business.
Matthew has spent his career on both sides of the table, working in-house and at agencies. He brings that perspective to a conversation about what agencies often misunderstand about marketing leaders, why performance marketing needs a strong foundation behind it, and why "set it and forget it" is a myth.
The conversation gets into some of the questions marketers are constantly trying to answer: How much should you actually spend on paid media? Which channels make sense for B2B? How do you know when a campaign isn't working?
If you're responsible for paid media, performance marketing, demand generation, or marketing strategy, this episode is packed with ideas for making better decisions with your budget, your data, and your channels.
TIMESTAMPS:
00:00 Meet Matthew Simpson
02:15 What agencies misunderstand about marketing leaders
07:05 Can paid media actually work for B2B?
11:44 How Matthew approaches paid media
13:36 What to do when your paid media isn't working
16:13 Three ways to find the right marketing insight
21:48 Why “set it and forget it” is a myth
28:21 Smarter decisions with a limited media budget
34:14 The problem with multi-channel attribution
42:08 Performance marketing can increase business value
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Connect with our guest:
👉Matthew Simpson: https://www.linkedin.com/in/directmarketing/
👉 Pitchblende: https://www.pitchblende.net/
Connect with the hosts:
👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/
👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/
Connect with the Podcast Manager
👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/
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Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.
