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What happens when a self-described artist, not a salesman builds a podcast that reaches over 60,000 subscribers—without chasing trends, shortcuts, or viral gimmicks? In this episode of The Logan Fields Podcast, we sit down with Luis Guzman, host of I'm Not a Salesman and sales director of a high-performing fencing company, to talk about what it really takes to grow something meaningful in today’s attention economy.
Luis brings a unique blend of raw hustle, deep empathy, and real-life entrepreneurial grit to the table. From selling football jerseys out of his car at 15 to helping scale a family-owned fencing company into a regional powerhouse, Luis has always been driven by value—not vanity. He opens up about the origin of his podcast, what drives his content strategy, and how he's helping listeners across the country shift from surviving to thriving.
We get into the heart of what separates meaningful content from noise: real stories, real impact, and real connections. Luis shares some of the incredible stories from his podcast—including guests who went from homelessness to business ownership—and reflects on the responsibility that comes with an expanding platform.
In this conversation, we dive into:
The inspiration behind I'm Not a Salesman and how a casual phone call sparked the entire idea
Why Luis believes the most powerful stories come from people who started at “negative”
What it's like balancing sales leadership in a growing business while building a media brand
How storytelling and sincerity have been his most powerful marketing tools
The difference between people who start with opportunity vs. those who fight for every inch
Why integrity and trust remain Luis’s highest values—in sales, content, and personal life
We also talk watches, steaks, bourbon, and cigars—but not just for fun. These moments of lifestyle reflect a larger theme throughout the episode: how intentional living and quiet confidence show up in the lives of people who are truly doing the work.
Whether you’re a new podcaster trying to find your voice, a business leader growing your team, or someone stuck between creative ambition and practical responsibilities, this episode is a reminder that growth doesn’t always look flashy—and it shouldn’t.
You’ll also hear Luis break down:
The importance of showing up, even when the audience is small
How to build trust with guests, clients, and listeners alike
His approach to mentorship, leadership, and building a values-first brand
Why being “just a good person” is underrated in both life and business
Throughout the episode, there’s a sense of gratitude, clarity, and grounded ambition that sets Luis apart from the average entrepreneur story. He’s not chasing a trend—he’s building a movement.
“When you have a moment to sit, sit.” That quote—shared toward the end of the episode—captures Luis’s entire ethos. This conversation is not about hacks or hustle culture. It’s about building something that lasts, staying close to your purpose, and remembering the “why” even as the numbers climb.
Connect with Luis Guzman
You can follow Luis on Instagram and TikTok under @ImNotASalesman. New episodes of I'm Not a Salesman drop every two weeks on YouTube and major audio platforms. Search artistnotasalesman to find his show and subscribe.
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