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Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the Internet for the past 20 years. But they now have the opportunity to turn tables on the tech giants. Corey & Gordon offer their insights on Riegsecker's vision. Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
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Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
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Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with shar…
AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, …
Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying gravity and how new technology is opening the door for more SMBs to buy. The show features an interview with out-of-home exper…
Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different futu…
The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what’s actually working on the front lines by turning to a seasoned CMO, who reveals a messy reality where customer journeys are f…
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