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Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. How much is fashion really comfortable letting A…
Social media and influencer marketing have made big marks on fashion - and vice versa - but strategies are changing as a result of both synthetic content and the tech-led evolution of creators into something more closely resembling traditional media. Ben sits down with Bryony Barker, Global Strate…
This week on The Edit, Grace and Ben acceptable the inevitable and have a whole show dedicated to talking about AI for fashion in different forms.Google's push into fashion weeks: https://www.vogue.com/article/how-googles-ai-tools-factored-into-new-york-fashion-weekDaydream's integration with iOS o…
Deafmetal Founder Jenni Ahtiainen, who designs jewellery and safety accessories for hearing devices, shares a different vantage point on the relationship between wearable medical technology and self-expression, and talks to Ben about what overcoming the stigma attached to hearing loss could tell us…
In this week's analysis of the top fashion technology headlines, Grace and Ben run through:Unitree robots on the Vogue World runway - https://techcrunch.com/2026/09/23/vogue-sent-robots-down-the-runway-at-vogue-world-and-people-were-not-impressed/Gen Z using AI to 'showroom' in physical stores - h…
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