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Joe DeMaria started his career at 9 years old, running an illicit, back alley soda and candy cartel at his elementary school in Willow Glen, California. Within 2 weeks, he had employed 3 other hard-nosed, dirty-faced 9-year-old lieutenants -- paying them 25 cents per unit sold.
The Sugar Rush Syndicate was brought to an abrupt end when DeMaria's childhood best friend and wartime consigliere was caught selling an A&W Rootbeer on tape by one of the school's CCTV cameras.
He was brought to justice just 5 weeks into the school year, netting an impressive $937.75. He refused to return the money.
Today, he teaches coaches, consultants, and peak performers how to scale their businesses and their impact on their audiences through his company JAD Marketing.
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In this episode we cover:
- Joe’s entrepreneurial journey
- Why empathy is key to creating amazing courses
- How being a phenomenal teacher is key to succeeding in anything you want to do, including course creation
- The key to creating an authentic connection with your audience
- How to care about quality while being detached from the outcome
Links:
Joe's IG: @teachtoscale
Joe's website: www.teachtoscale.com
Apply for a consult with Joe: www.teachtoscale.com/letter
