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Take action fast.
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If you have a big vision, take action on your
vision.
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Don't go slow.
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Don't hesitate.
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Go all in on your vision and watch what happens
on the other side.
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Welcome to "The Inspired Choice" today.
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I'm your host, Caroline Biesalski, here to
bring you authentic stories, surprising
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lessons, and powerful takeaways to fuel your
journey in business and life.
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In each episode, I'll take you from one
inspiring guest to the next, blending their
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experiences with my expertise to uncover
practical strategies you can use right away.
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Whether you're starting out or stepping up,
stay tuned for insights and actionable tips
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that make a difference.
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And stick around until the end for a special
freebie just for our listeners.
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Hello and welcome, Inspire Podcast Community.
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This is your new episode.
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My name is Caroline and my today's guest is
Andy Audate, and I'm so happy that he said yes
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to our interview.
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How are you doing today?
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I'm feeling amazing.
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I'm feeling amazing, Caroline, and I'm glad to
be here with you and to be here with you and
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your audience.
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Oh, thank you so much, and I had to smile and
laugh because you are smiling, and it is
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contagious, you know.
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Yes, it is.
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Okay, I would like to introduce you to the
audience first.
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You are an international speaker and founder of
Prograder, a fast-growing SaaS platform helping
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small businesses market and sell high-ticket
offers.
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Your proven webinar strategies have reached
over 9,500 entrepreneurs and helped generate
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more than $20,000,000 in client revenue.
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Welcome to "The Inspired Choice." Wow, Andy
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Yes.
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I'm excited to be here.
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Thank you so much for having me.
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Okay.
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My first question for you is you've helped
generate over $20,000,000 for clients.
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What's the biggest mistake you see small
business owners making with high-ticket
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marketing?
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The biggest mistake that I see that small
business owners have made is not having an
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offer.
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That's what I've seen.
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They either don't have an offer to generate
leads or they don't have an offer online to
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generate sales.
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So, I think the biggest thing, the biggest
opportunity is to communicate your offer where
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you can generate a lead and then your offer
where you can generate a sale.
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And an example of that is, let's say that
someone is speaking on a stage and they're
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like, hey, if you're interested in buying my
product, let me know.
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Like, that's the worst thing you could say,
like, let me know.
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What you really want to have is you want to be
able to communicate to your potential customer
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and say, hey, if you're interested in what I
have, go to this specific website.
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For example, inspiredpodcast.com.
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You know, that's not mine but that's an
example.
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Go to inspiredpodcast.com.
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You know, and when you get there, opt in and
I'm going to send you my first five podcasts
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that are in the archive that's not available
anywhere.
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I'm going to give that to you completely for
free.
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That's the opt-in offer, right?
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Just to generate a lead.
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The second thing is going to be to make a sale.
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So, when someone opts in for The Inspired
Podcast, let's say that they're learning how to
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create a podcast.
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Let's just use that.
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Let's just say that they're learning how to
create a podcast.
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Then, afterwards, you're going to share, hey,
now that you've gotten the whole kit, if you
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love this and you want to do it yourself, to
invest, it's $950 today and I'm going to give
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you a service where I'm going to set up your
podcast for you for $950 and you're very clear
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and if you want, you know, if you're interested
in that, go to InspirePodcast.com/950dollars
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and the value of that is your customer is very
clear on where they should go, what they should
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do and what they're getting versus hey, if
you're interested, let me know, talk to me.
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And that's where a lot of small business owners
are missing the opportunities.
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Oh, yes, that's so true.
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Thank you for mentioning.
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And you did not know this because we did not
talk before, but I had this offer.
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Well, one year ago I had this offer and people
setting up their podcast.
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Yes!
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And it was amazing because they felt inspired.
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And this is so true.
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So you talk about lead generation first saying
with a call to action saying exactly where to
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go, then they end up and that is not the right
word but they are in your email list and then
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you can email them and get your offer out.
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Yeah, 100%.
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I understand.
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Okay, my next question.
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You turned a SaaS idea into a seven-figure run
rate.
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What was the breakthrough moment that made
Prograder scale?
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The breakthrough moment was going to be not
doing services, marketing services as a primary
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offer and transitioning into the software
first.
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Meaning, as a marketing agency, so I run a
marketing agency and for a while, my primary
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offer was we will run your Facebook ads and we
will build out your marketing campaigns.
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I know it's this big number and so, by having
this big number, let's say that is $6,000 a
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month, the pool of customers is limited.
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By marketing that $6,000 a month program, the
pool of customers is limited.
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The buyers are limited.
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And if that's their initial introduction to me,
then the value that I get to provide to my
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potential customers isn't like I won't have as
many customers.
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So, the breakthrough was selling something that
was low ticket and that was recurring.
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So, if I did a website, let's say I did a
website and that website cost $6,000.
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I would sell that service for $6,000.
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It would many times be a one-time fee.
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They pay me $6,000 and then from that $6,000
investment, I take that money and for the next
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two or three months, I'm hiring freelancers and
so on and so forth and putting my team together
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to go ahead and fulfill on this website.
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I take that money and there's no extra money
coming in.
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What I found was to create Anytime Freedom was
to have monthly recurring revenue coming in.
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So, I created a low-ticket product which is a
software and that software, we charge monthly
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for access where today, we can have hundreds of
people paying monthly to utilize our
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technologies and it makes it easy for us to
deliver.
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It's scalable because whether it's 100 people
like for example, if 100 people come in today
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to buy our platform, our products, there's
nothing for us to do, right?
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It's all automated.
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It's automated delivery, it's automated value,
it's automated emails, it's automated X,
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everything's automated.
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However, when years ago we had to do like
websites and we were charged $5,000, $4,000 for
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a website, we would have to get on an
onboarding call, sit down with the person and
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build out their website and there was no
additional revenue.
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So the breakthrough was when I was like
essentially on my honeymoon and I'm sitting at
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with my wife, I'm sitting in Hawaii and I'm
like, babe, I'm here with you and I'm getting
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paid.
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And it's coming in automatically.
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So those were the breakthrough moments that
really drove me to realize that this was the
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right business model for me, but also I'm an
advocate for this business model so that way
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other people can create a recurring revenue and
passive income and have freedom inside of their
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business as well.
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Oh, that sounds great.
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Thank you so much for sharing.
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Of course, I'm curious and interested in
knowing more.
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My next question is webinars can be powerful
but tricky.
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What's your go-to structure for turning viewers
into buyers?
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Fast.
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My go-to structure is following this framework
called MWSBO.
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M stands for message.
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So where you share your message on the
platform, then you're going to transition to
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share your why, why it is that you do what you
do.
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Then you transition to share your story, then
you explain what your business is, then you
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make your offer.
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So, the reason we do this is because on a
webinar, customers don't know who you are.
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So, the first thing they're going to say is,
what is this all about in the first place?
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Even if they signed up and registered for the
webinar, they're going to say, what is this all
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about in the first place?
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Then, they come into the webinar like, what is
this about?
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But when you share your message and you follow
this framework, MWSBO, when you share your
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message, they come in and they're like, oh, I
know what this is all about.
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He communicated or she communicated clearly in
the message.
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Now, the next thing that they're going to ask
themselves is, why should I even be here then?
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Like, why should I listen to you?
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Then, when you as a speaker, you share your
why, your customer is then going to understand,
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oh, now I know why.
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But then, silently in their brain, even though
now they understand why they should be here,
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the value that they're going to receive,
they're going to say, but should it be you?
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Let me tell, like, why should it be you versus
someone else?
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Then that's why you share your story.
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Before you talk about your business or what
they can buy from you, then you share your
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story.
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And the story is gonna be primarily about the
value that you offered, the moment that you had
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to create your product and your business.
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So, you're going to share your story and, for
example, my story could be like, let's say if I
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was selling something that helps people make
monthly recurring revenue and I would explain
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my story as I was with my wife in Hawaii.
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We were strolling along the beach and I looked
at my Stripe account and I'm like, babe, we
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made X thousands of dollars today in the last
24 hours and it was done automatically and it
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was new customers who signed up and it was done
automatically compared to when we were selling
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websites and a customer would buy a website
from us and then, we would have to like sit
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down with the person and strategize with them.
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We, this is all automated and we made this in
the last 24 hours without you and I even having
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to be part of the business.
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So, that could be my story.
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Then, you're going to transition to share your
business, what your business does, and explain
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what your business does, then, you're to give
an offer.
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Your offer is going to be one of the two, it's
going to be a lead generation offer or it's
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going to be a paid offer.
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Oh, I love that because I was thinking about
this or I did this transition, let's say, or a
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little bit because I had more offers than two,
you know, and now I reduced it to one free
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offer.
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This is our podcast interview by the way, it is
free.
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And then I offer people to be featured in The
Inspired Choice Chronicle which is the book and
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this is my passion as well writing books and
powerful stories or share the stories of others
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like yours.
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Thank you so much for being my guest today.
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I'm inspired already.
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My next question is from speaker to founder.
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How has your personal story shaped the way you
coach and connect with entrepreneurs today?
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Well, my personal story is about creating
results fast and not really thinking about it,
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as well as overcoming fear pretty quickly.
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So in my journey, I've seen a lot of
entrepreneurs who are just thinkers, where
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they're like, I think this would be a good
idea.
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I'm more of the guy who thought about it and
took action pretty quick.
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I'll give you an example just even a couple
days ago.
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In Prograder, we were one of the things that I
envisioned with Prograder.
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Now Prograder is designed for the small
business.
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And most small businesses are limited to how
much money that they can spend towards their
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marketing based on their revenue.
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And for a long time I've been thinking that
Prograder should have a plan that's like a few
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thousand dollars, like $3,000, $4,000, $5,000 a
month.
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Right?
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And that's gonna be for the enterprise level
customers, because HubSpot is doing that.
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Right?
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Companies like HubSpot and Salesforce, they're
doing that already.
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Why can't I be the one to pioneer that inside
of our ecosystem?
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So, there are other companies that are like
mine that sell Progreta technology.
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Progreta technology is a website builder, a
lead generation tool so you can generate leads
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from websites, forms, text messages, phone
calls, emails, and so forth.
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So you can use this one platform to capture
leads, nurture those relationships by sending
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automated emails, and close deals by sending
payments inside of Progreta.
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That's what Progreta does.
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And historically, like Progreta's technology,
other competitors will have like a portion of
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Progreta technology and they'll sell it for
like a few hundred.
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So, for a while, we were competing on price
where we would say, hey, yeah, you can buy our
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software for like $500 a month or $400 a month.
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That's us competing on price.
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However, we decided to pivot and we decided to
focus on value.
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And one of the value propositions that we have
is the priority support that we give to our
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customers right inside of a chat.
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Where they can text us or message us and video
call us anytime 24/7.
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That's what's different from our technology
versus others.
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So, for a business that's saying, hey, it's
cool to have the technology but it's also more
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important that their employees and their
business owners have access to support.
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That's where we stepped in, and so, we created
a new price point just recently.
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So, last Saturday, my wife tells me, hey, babe,
you know, I think it's time for you to start
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thinking about the additional, the higher price
point.
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And I said for a long time, like, I want to
compete on price.
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Now she kept on reminding me of what my
original vision was, which was to have higher
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price points.
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So I went to my wife as I'm talking to her.
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She's like, I think you should start thinking
about the higher price point.
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And I said, alright, you know what?
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I'm in.
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So, once you decide, take action fast.
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So, I decided in that moment and then I
recorded a video for my technology team to
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build out the web pages.
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That was on Saturday.
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It took my team like four days to build out.
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It was a big project, so it took them four or
five days.
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By the sixth day, I already sold my first unit,
and now, that's a few thousand dollars a month.
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That's a $36,000 contract versus now, my
competitors, what they're selling is $199 a
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month, $97 a month for a similar technology,
but we sold $36,000 in a couple of days.
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Really, it felt like a few hours after
deciding, and that's because I decided to make
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a decision fast.
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And I think that's where most entrepreneurs are
lacking is their ability to decide and take
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action pretty swiftly.
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Yes, that's so true.
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And this is also the common denominator of
success.
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I learned it from Napoleon Hill's book "Think
and Grow Rich." This is what successful people
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do, making quick decisions and not reversing
them.
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Yes.
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Yes.
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Thank you so much.
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And I would like to ask you about, because you
are a coach as well, what is it about your own
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coaches and mentors?
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Do you have coaches, and who is the best coach
you ever had?
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Yeah.
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I mean, it depends on the stage of my business
and where I'm at along my journey.
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I had coaches who helped me with mindset,
supported with mindset.
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My current coach today, he runs a
$2,526,000,000 business, and there's a lot of
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strategy in running a nearly $30,000,000
company versus the coaches who helped me with
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00:15:18,519 --> 00:15:19,240
mindset, right?
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So, one is very strategic, one is very
methodical, and there's a lot that changes.
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So, I'll give you an example.
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One of the coaches that I had almost ten years
ago, the conversation in the trainings was
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really about mindset and overcoming doubt,
having a mindset, and believing in myself.
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That is a practice, by the way, for most
people, to believe in yourself through
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different challenges and different points of
friction.
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That coach got me through the belief stage.
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Today, I'm very much more in a strategic
tactical stage.
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So for example, my coach is working with us and
my company on different KPIs and metrics and
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00:16:01,324 --> 00:16:05,324
what to do with money, how to invest the money,
how to hire the right people, how to lead
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00:16:05,324 --> 00:16:10,690
people to grow and grow and grow my
enterprises, and how to diversify, right?
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So, those are the conversations that I'm having
today with my coaches versus years ago.
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00:16:15,090 --> 00:16:18,210
So, every coach that I've had helped me at that
stage.
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I've had coaches around my marriage.
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00:16:20,529 --> 00:16:27,815
How do I do business and how do I do business
and marriage together?
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00:16:28,054 --> 00:16:33,735
That's a skill in itself to be able to be in
love with your wife as well as be in business
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with your wife.
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00:16:34,294 --> 00:16:38,929
That's a skill in itself, and I wouldn't say
that we've mastered it, but we damn sure are
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00:16:38,929 --> 00:16:42,690
good at it, and it comes through by being
around the right type of people.
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00:16:42,929 --> 00:16:45,009
Yes, that's so true.
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00:16:46,850 --> 00:16:51,634
The right environment and the five people you
surround yourself with are so important.
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Thank you so much for sharing.
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00:16:53,235 --> 00:16:58,274
And please tell us, where can we find you when
people want to reach out to you and learn more
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00:16:58,274 --> 00:17:00,355
after listening to this episode?
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00:17:00,514 --> 00:17:05,555
If you're interested to learn more and find me,
go to Andy Odd Date on all social media
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00:17:05,555 --> 00:17:05,955
platforms.
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00:17:06,390 --> 00:17:12,390
That's a n d y a u d a t e.
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00:17:12,710 --> 00:17:16,950
Andy Audate on all social media platforms as
well as on on Instagram.
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00:17:17,430 --> 00:17:19,269
Or you can go to AndyAudate.com.
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00:17:21,474 --> 00:17:22,835
Oh, thank you so much.
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00:17:22,835 --> 00:17:25,315
I put the links in the show notes, of course.
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00:17:25,474 --> 00:17:30,515
And my last question for you is about your
goals and intentions.
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00:17:30,595 --> 00:17:33,075
I assume you set goals for yourself.
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00:17:33,075 --> 00:17:35,234
And what is one of your next projects?
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00:17:36,089 --> 00:17:40,809
The current project that I'm running right now
is preparing my company for a $100 million
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00:17:40,970 --> 00:17:41,769
valuation.
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00:17:41,769 --> 00:17:47,210
And the way that we're doing that is we are
partnering up with other software agencies, and
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00:17:47,369 --> 00:17:49,609
they get a chance to join a collective.
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00:17:50,089 --> 00:17:55,474
So with me being involved, we'll need 16
partners inside the collective that all have
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00:17:55,474 --> 00:17:56,994
about 500 customers.
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00:17:57,554 --> 00:18:01,794
And with that being said, with all of us, all
of them having 500 customers, we'll have a
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00:18:01,794 --> 00:18:08,369
valuation of over $100 million and then take
that $100 million valuation and sell a portion
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00:18:08,369 --> 00:18:11,490
of it to private equity and then grow from
there.
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00:18:15,815 --> 00:18:16,295
Wow.
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00:18:16,295 --> 00:18:16,775
I love it.
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00:18:16,775 --> 00:18:19,815
Thank you so much for sharing and for being my
guest today.
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00:18:20,055 --> 00:18:20,535
Yes.
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00:18:20,535 --> 00:18:22,055
Please reach out to Andy.
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00:18:22,055 --> 00:18:22,934
He's amazing.
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00:18:22,934 --> 00:18:27,414
He shares his knowledge and wisdom and his
technology as well.
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00:18:27,414 --> 00:18:28,375
Thank you so much.
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00:18:28,375 --> 00:18:32,690
And now it's time for your final thoughts to
the audience, please.
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00:18:33,410 --> 00:18:34,529
Take action fast.
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00:18:34,529 --> 00:18:37,889
If you have a big vision, take action on your
vision.
309
00:18:37,890 --> 00:18:39,410
Don't go slow.
310
00:18:39,410 --> 00:18:40,450
Don't hesitate.
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00:18:40,529 --> 00:18:43,650
Go all in on your vision and watch what happens
on the other side.
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00:18:46,424 --> 00:18:47,544
Thank you so much.
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00:18:47,544 --> 00:18:48,984
I'm inspired now.
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00:18:50,265 --> 00:18:53,065
Caroline, thank you so much for having me on
your episode.
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00:18:53,704 --> 00:18:56,664
And I see you in the next episode.
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00:18:56,664 --> 00:19:00,025
Thank you for listening to The Inspired Choice
today.
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00:19:00,569 --> 00:19:04,649
I'm thrilled to have you on this journey of
growth and transformation.
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00:19:04,889 --> 00:19:10,489
Don't forget to hit follow or subscribe to stay
connected and never miss an episode.
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00:19:10,490 --> 00:19:12,249
And here's something special.
320
00:19:12,409 --> 00:19:16,089
Grab your free 20-minute breakthrough session
with me.
321
00:19:16,394 --> 00:19:20,315
It's designed to help you kick-start or level
up your business.
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00:19:20,315 --> 00:19:22,715
Just check out the show notes for more.
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00:19:22,715 --> 00:19:26,474
Until next time, keep making those inspired
choices.
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00:19:26,795 --> 00:19:29,035
See you in the next episode.
00:00:00,000 --> 00:00:01,120
Take action fast.
2
00:00:01,120 --> 00:00:04,400
If you have a big vision, take action on your
vision.
3
00:00:04,400 --> 00:00:05,919
Don't go slow.
4
00:00:05,919 --> 00:00:07,040
Don't hesitate.
5
00:00:07,120 --> 00:00:10,480
Go all in on your vision and watch what happens
on the other side.
6
00:00:10,559 --> 00:00:13,039
Welcome to "The Inspired Choice" today.
7
00:00:13,039 --> 00:00:18,125
I'm your host, Caroline Biesalski, here to
bring you authentic stories, surprising
8
00:00:18,125 --> 00:00:23,804
lessons, and powerful takeaways to fuel your
journey in business and life.
9
00:00:23,804 --> 00:00:29,089
In each episode, I'll take you from one
inspiring guest to the next, blending their
10
00:00:29,089 --> 00:00:35,649
experiences with my expertise to uncover
practical strategies you can use right away.
11
00:00:35,729 --> 00:00:41,250
Whether you're starting out or stepping up,
stay tuned for insights and actionable tips
12
00:00:41,250 --> 00:00:42,210
that make a difference.
13
00:00:42,335 --> 00:00:48,255
And stick around until the end for a special
freebie just for our listeners.
14
00:00:50,734 --> 00:00:54,094
Hello and welcome, Inspire Podcast Community.
15
00:00:54,094 --> 00:00:55,454
This is your new episode.
16
00:00:55,454 --> 00:01:01,520
My name is Caroline and my today's guest is
Andy Audate, and I'm so happy that he said yes
17
00:01:01,520 --> 00:01:02,879
to our interview.
18
00:01:02,960 --> 00:01:05,040
How are you doing today?
19
00:01:05,519 --> 00:01:06,879
I'm feeling amazing.
20
00:01:06,879 --> 00:01:10,479
I'm feeling amazing, Caroline, and I'm glad to
be here with you and to be here with you and
21
00:01:10,479 --> 00:01:10,879
your audience.
22
00:01:11,575 --> 00:01:18,855
Oh, thank you so much, and I had to smile and
laugh because you are smiling, and it is
23
00:01:18,855 --> 00:01:20,454
contagious, you know.
24
00:01:20,694 --> 00:01:21,894
Yes, it is.
25
00:01:21,895 --> 00:01:26,055
Okay, I would like to introduce you to the
audience first.
26
00:01:26,359 --> 00:01:32,920
You are an international speaker and founder of
Prograder, a fast-growing SaaS platform helping
27
00:01:32,920 --> 00:01:36,439
small businesses market and sell high-ticket
offers.
28
00:01:36,519 --> 00:01:42,944
Your proven webinar strategies have reached
over 9,500 entrepreneurs and helped generate
29
00:01:44,784 --> 00:01:47,905
more than $20,000,000 in client revenue.
30
00:01:47,905 --> 00:01:51,692
Welcome to "The Inspired Choice." Wow, Andy
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00:01:52,760 --> 00:01:53,159
Yes.
32
00:01:53,159 --> 00:01:54,120
I'm excited to be here.
33
00:01:54,120 --> 00:01:55,480
Thank you so much for having me.
34
00:01:55,560 --> 00:01:56,040
Okay.
35
00:01:56,040 --> 00:02:02,200
My first question for you is you've helped
generate over $20,000,000 for clients.
36
00:02:02,200 --> 00:02:07,715
What's the biggest mistake you see small
business owners making with high-ticket
37
00:02:07,715 --> 00:02:08,595
marketing?
38
00:02:09,155 --> 00:02:12,835
The biggest mistake that I see that small
business owners have made is not having an
39
00:02:12,835 --> 00:02:13,395
offer.
40
00:02:13,395 --> 00:02:14,515
That's what I've seen.
41
00:02:14,915 --> 00:02:18,835
They either don't have an offer to generate
leads or they don't have an offer online to
42
00:02:18,835 --> 00:02:19,715
generate sales.
43
00:02:20,110 --> 00:02:26,269
So, I think the biggest thing, the biggest
opportunity is to communicate your offer where
44
00:02:26,269 --> 00:02:29,949
you can generate a lead and then your offer
where you can generate a sale.
45
00:02:30,509 --> 00:02:34,590
And an example of that is, let's say that
someone is speaking on a stage and they're
46
00:02:34,590 --> 00:02:38,205
like, hey, if you're interested in buying my
product, let me know.
47
00:02:38,205 --> 00:02:40,925
Like, that's the worst thing you could say,
like, let me know.
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00:02:41,004 --> 00:02:45,245
What you really want to have is you want to be
able to communicate to your potential customer
49
00:02:45,325 --> 00:02:48,925
and say, hey, if you're interested in what I
have, go to this specific website.
50
00:02:48,925 --> 00:02:51,189
For example, inspiredpodcast.com.
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00:02:51,189 --> 00:02:53,430
You know, that's not mine but that's an
example.
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00:02:53,430 --> 00:02:55,110
Go to inspiredpodcast.com.
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00:02:55,430 --> 00:03:00,469
You know, and when you get there, opt in and
I'm going to send you my first five podcasts
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00:03:00,469 --> 00:03:03,110
that are in the archive that's not available
anywhere.
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00:03:03,110 --> 00:03:04,709
I'm going to give that to you completely for
free.
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00:03:04,925 --> 00:03:07,564
That's the opt-in offer, right?
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00:03:07,564 --> 00:03:08,925
Just to generate a lead.
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00:03:08,925 --> 00:03:12,044
The second thing is going to be to make a sale.
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00:03:12,044 --> 00:03:17,165
So, when someone opts in for The Inspired
Podcast, let's say that they're learning how to
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00:03:17,165 --> 00:03:17,805
create a podcast.
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00:03:17,805 --> 00:03:18,685
Let's just use that.
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00:03:19,629 --> 00:03:21,550
Let's just say that they're learning how to
create a podcast.
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00:03:21,550 --> 00:03:26,990
Then, afterwards, you're going to share, hey,
now that you've gotten the whole kit, if you
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00:03:26,990 --> 00:03:33,215
love this and you want to do it yourself, to
invest, it's $950 today and I'm going to give
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00:03:33,215 --> 00:03:37,935
you a service where I'm going to set up your
podcast for you for $950 and you're very clear
66
00:03:37,935 --> 00:03:43,055
and if you want, you know, if you're interested
in that, go to InspirePodcast.com/950dollars
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00:03:43,055 --> 00:03:49,300
and the value of that is your customer is very
clear on where they should go, what they should
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00:03:49,300 --> 00:03:54,819
do and what they're getting versus hey, if
you're interested, let me know, talk to me.
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00:03:55,219 --> 00:03:58,660
And that's where a lot of small business owners
are missing the opportunities.
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00:03:59,219 --> 00:04:00,819
Oh, yes, that's so true.
71
00:04:00,819 --> 00:04:02,099
Thank you for mentioning.
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00:04:02,099 --> 00:04:08,865
And you did not know this because we did not
talk before, but I had this offer.
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00:04:09,185 --> 00:04:15,849
Well, one year ago I had this offer and people
setting up their podcast.
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Yes!
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00:04:16,250 --> 00:04:18,569
And it was amazing because they felt inspired.
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00:04:18,569 --> 00:04:19,449
And this is so true.
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00:04:19,449 --> 00:04:25,449
So you talk about lead generation first saying
with a call to action saying exactly where to
78
00:04:25,449 --> 00:04:31,334
go, then they end up and that is not the right
word but they are in your email list and then
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00:04:31,334 --> 00:04:34,855
you can email them and get your offer out.
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00:04:35,175 --> 00:04:36,454
Yeah, 100%.
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00:04:36,935 --> 00:04:37,735
I understand.
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00:04:37,735 --> 00:04:39,175
Okay, my next question.
83
00:04:39,254 --> 00:04:43,414
You turned a SaaS idea into a seven-figure run
rate.
84
00:04:43,414 --> 00:04:48,990
What was the breakthrough moment that made
Prograder scale?
85
00:04:49,709 --> 00:04:55,709
The breakthrough moment was going to be not
doing services, marketing services as a primary
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00:04:55,709 --> 00:04:58,589
offer and transitioning into the software
first.
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00:04:58,589 --> 00:05:03,725
Meaning, as a marketing agency, so I run a
marketing agency and for a while, my primary
88
00:05:03,725 --> 00:05:09,564
offer was we will run your Facebook ads and we
will build out your marketing campaigns.
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00:05:10,044 --> 00:05:15,589
I know it's this big number and so, by having
this big number, let's say that is $6,000 a
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00:05:15,589 --> 00:05:18,389
month, the pool of customers is limited.
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00:05:18,709 --> 00:05:23,669
By marketing that $6,000 a month program, the
pool of customers is limited.
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00:05:23,985 --> 00:05:25,584
The buyers are limited.
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00:05:25,664 --> 00:05:31,904
And if that's their initial introduction to me,
then the value that I get to provide to my
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00:05:31,904 --> 00:05:36,305
potential customers isn't like I won't have as
many customers.
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00:05:36,384 --> 00:05:39,584
So, the breakthrough was selling something that
was low ticket and that was recurring.
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00:05:40,220 --> 00:05:44,860
So, if I did a website, let's say I did a
website and that website cost $6,000.
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00:05:45,819 --> 00:05:47,740
I would sell that service for $6,000.
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00:05:47,740 --> 00:05:49,579
It would many times be a one-time fee.
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00:05:49,579 --> 00:05:54,474
They pay me $6,000 and then from that $6,000
investment, I take that money and for the next
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00:05:54,474 --> 00:05:59,435
two or three months, I'm hiring freelancers and
so on and so forth and putting my team together
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00:05:59,595 --> 00:06:01,754
to go ahead and fulfill on this website.
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00:06:01,754 --> 00:06:04,954
I take that money and there's no extra money
coming in.
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00:06:05,329 --> 00:06:10,129
What I found was to create Anytime Freedom was
to have monthly recurring revenue coming in.
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00:06:10,129 --> 00:06:14,850
So, I created a low-ticket product which is a
software and that software, we charge monthly
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00:06:14,850 --> 00:06:20,524
for access where today, we can have hundreds of
people paying monthly to utilize our
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00:06:20,524 --> 00:06:25,084
technologies and it makes it easy for us to
deliver.
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00:06:25,165 --> 00:06:30,524
It's scalable because whether it's 100 people
like for example, if 100 people come in today
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00:06:30,524 --> 00:06:35,610
to buy our platform, our products, there's
nothing for us to do, right?
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00:06:35,610 --> 00:06:36,329
It's all automated.
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00:06:36,329 --> 00:06:41,209
It's automated delivery, it's automated value,
it's automated emails, it's automated X,
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00:06:41,209 --> 00:06:42,089
everything's automated.
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00:06:42,089 --> 00:06:47,930
However, when years ago we had to do like
websites and we were charged $5,000, $4,000 for
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00:06:47,930 --> 00:06:52,384
a website, we would have to get on an
onboarding call, sit down with the person and
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00:06:52,384 --> 00:06:54,784
build out their website and there was no
additional revenue.
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00:06:54,784 --> 00:07:03,425
So the breakthrough was when I was like
essentially on my honeymoon and I'm sitting at
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00:07:03,425 --> 00:07:08,230
with my wife, I'm sitting in Hawaii and I'm
like, babe, I'm here with you and I'm getting
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00:07:08,230 --> 00:07:08,790
paid.
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00:07:09,350 --> 00:07:11,110
And it's coming in automatically.
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00:07:11,110 --> 00:07:15,509
So those were the breakthrough moments that
really drove me to realize that this was the
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00:07:15,509 --> 00:07:19,884
right business model for me, but also I'm an
advocate for this business model so that way
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other people can create a recurring revenue and
passive income and have freedom inside of their
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business as well.
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Oh, that sounds great.
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Thank you so much for sharing.
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Of course, I'm curious and interested in
knowing more.
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My next question is webinars can be powerful
but tricky.
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What's your go-to structure for turning viewers
into buyers?
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Fast.
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My go-to structure is following this framework
called MWSBO.
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M stands for message.
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So where you share your message on the
platform, then you're going to transition to
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share your why, why it is that you do what you
do.
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Then you transition to share your story, then
you explain what your business is, then you
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make your offer.
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So, the reason we do this is because on a
webinar, customers don't know who you are.
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So, the first thing they're going to say is,
what is this all about in the first place?
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Even if they signed up and registered for the
webinar, they're going to say, what is this all
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about in the first place?
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Then, they come into the webinar like, what is
this about?
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But when you share your message and you follow
this framework, MWSBO, when you share your
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message, they come in and they're like, oh, I
know what this is all about.
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He communicated or she communicated clearly in
the message.
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Now, the next thing that they're going to ask
themselves is, why should I even be here then?
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Like, why should I listen to you?
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Then, when you as a speaker, you share your
why, your customer is then going to understand,
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oh, now I know why.
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But then, silently in their brain, even though
now they understand why they should be here,
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the value that they're going to receive,
they're going to say, but should it be you?
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Let me tell, like, why should it be you versus
someone else?
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Then that's why you share your story.
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Before you talk about your business or what
they can buy from you, then you share your
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story.
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And the story is gonna be primarily about the
value that you offered, the moment that you had
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to create your product and your business.
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So, you're going to share your story and, for
example, my story could be like, let's say if I
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was selling something that helps people make
monthly recurring revenue and I would explain
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my story as I was with my wife in Hawaii.
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We were strolling along the beach and I looked
at my Stripe account and I'm like, babe, we
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made X thousands of dollars today in the last
24 hours and it was done automatically and it
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was new customers who signed up and it was done
automatically compared to when we were selling
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websites and a customer would buy a website
from us and then, we would have to like sit
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down with the person and strategize with them.
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We, this is all automated and we made this in
the last 24 hours without you and I even having
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to be part of the business.
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So, that could be my story.
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Then, you're going to transition to share your
business, what your business does, and explain
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what your business does, then, you're to give
an offer.
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Your offer is going to be one of the two, it's
going to be a lead generation offer or it's
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going to be a paid offer.
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Oh, I love that because I was thinking about
this or I did this transition, let's say, or a
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little bit because I had more offers than two,
you know, and now I reduced it to one free
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offer.
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This is our podcast interview by the way, it is
free.
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And then I offer people to be featured in The
Inspired Choice Chronicle which is the book and
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this is my passion as well writing books and
powerful stories or share the stories of others
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like yours.
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Thank you so much for being my guest today.
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I'm inspired already.
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My next question is from speaker to founder.
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How has your personal story shaped the way you
coach and connect with entrepreneurs today?
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Well, my personal story is about creating
results fast and not really thinking about it,
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as well as overcoming fear pretty quickly.
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So in my journey, I've seen a lot of
entrepreneurs who are just thinkers, where
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they're like, I think this would be a good
idea.
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I'm more of the guy who thought about it and
took action pretty quick.
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I'll give you an example just even a couple
days ago.
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In Prograder, we were one of the things that I
envisioned with Prograder.
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Now Prograder is designed for the small
business.
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00:11:26,299 --> 00:11:29,740
And most small businesses are limited to how
much money that they can spend towards their
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marketing based on their revenue.
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And for a long time I've been thinking that
Prograder should have a plan that's like a few
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thousand dollars, like $3,000, $4,000, $5,000 a
month.
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Right?
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00:11:39,625 --> 00:11:44,584
And that's gonna be for the enterprise level
customers, because HubSpot is doing that.
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00:11:44,584 --> 00:11:44,985
Right?
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00:11:45,304 --> 00:11:47,865
Companies like HubSpot and Salesforce, they're
doing that already.
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00:11:48,105 --> 00:11:51,625
Why can't I be the one to pioneer that inside
of our ecosystem?
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00:11:51,625 --> 00:11:55,840
So, there are other companies that are like
mine that sell Progreta technology.
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00:11:56,080 --> 00:12:01,040
Progreta technology is a website builder, a
lead generation tool so you can generate leads
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00:12:01,040 --> 00:12:05,440
from websites, forms, text messages, phone
calls, emails, and so forth.
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00:12:05,440 --> 00:12:10,365
So you can use this one platform to capture
leads, nurture those relationships by sending
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automated emails, and close deals by sending
payments inside of Progreta.
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00:12:13,725 --> 00:12:14,764
That's what Progreta does.
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And historically, like Progreta's technology,
other competitors will have like a portion of
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Progreta technology and they'll sell it for
like a few hundred.
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00:12:24,450 --> 00:12:29,409
So, for a while, we were competing on price
where we would say, hey, yeah, you can buy our
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software for like $500 a month or $400 a month.
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00:12:32,129 --> 00:12:33,330
That's us competing on price.
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However, we decided to pivot and we decided to
focus on value.
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And one of the value propositions that we have
is the priority support that we give to our
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customers right inside of a chat.
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Where they can text us or message us and video
call us anytime 24/7.
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That's what's different from our technology
versus others.
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So, for a business that's saying, hey, it's
cool to have the technology but it's also more
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00:12:57,019 --> 00:13:01,500
important that their employees and their
business owners have access to support.
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00:13:01,659 --> 00:13:09,024
That's where we stepped in, and so, we created
a new price point just recently.
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So, last Saturday, my wife tells me, hey, babe,
you know, I think it's time for you to start
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00:13:13,504 --> 00:13:15,985
thinking about the additional, the higher price
point.
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00:13:16,304 --> 00:13:19,940
And I said for a long time, like, I want to
compete on price.
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00:13:20,259 --> 00:13:27,139
Now she kept on reminding me of what my
original vision was, which was to have higher
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price points.
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00:13:27,940 --> 00:13:30,179
So I went to my wife as I'm talking to her.
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She's like, I think you should start thinking
about the higher price point.
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00:13:32,884 --> 00:13:34,245
And I said, alright, you know what?
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I'm in.
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00:13:34,884 --> 00:13:37,605
So, once you decide, take action fast.
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00:13:37,684 --> 00:13:42,245
So, I decided in that moment and then I
recorded a video for my technology team to
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00:13:42,245 --> 00:13:43,524
build out the web pages.
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That was on Saturday.
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00:13:46,019 --> 00:13:48,580
It took my team like four days to build out.
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00:13:48,580 --> 00:13:51,300
It was a big project, so it took them four or
five days.
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By the sixth day, I already sold my first unit,
and now, that's a few thousand dollars a month.
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That's a $36,000 contract versus now, my
competitors, what they're selling is $199 a
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00:14:04,955 --> 00:14:12,154
month, $97 a month for a similar technology,
but we sold $36,000 in a couple of days.
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Really, it felt like a few hours after
deciding, and that's because I decided to make
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00:14:16,600 --> 00:14:17,399
a decision fast.
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00:14:17,399 --> 00:14:21,240
And I think that's where most entrepreneurs are
lacking is their ability to decide and take
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00:14:21,240 --> 00:14:22,440
action pretty swiftly.
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00:14:23,480 --> 00:14:25,480
Yes, that's so true.
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And this is also the common denominator of
success.
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00:14:29,285 --> 00:14:34,884
I learned it from Napoleon Hill's book "Think
and Grow Rich." This is what successful people
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00:14:34,884 --> 00:14:39,285
do, making quick decisions and not reversing
them.
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Yes.
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Yes.
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Thank you so much.
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00:14:41,285 --> 00:14:48,799
And I would like to ask you about, because you
are a coach as well, what is it about your own
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00:14:48,799 --> 00:14:50,160
coaches and mentors?
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Do you have coaches, and who is the best coach
you ever had?
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Yeah.
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I mean, it depends on the stage of my business
and where I'm at along my journey.
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I had coaches who helped me with mindset,
supported with mindset.
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My current coach today, he runs a
$2,526,000,000 business, and there's a lot of
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00:15:12,440 --> 00:15:18,519
strategy in running a nearly $30,000,000
company versus the coaches who helped me with
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00:15:18,519 --> 00:15:19,240
mindset, right?
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So, one is very strategic, one is very
methodical, and there's a lot that changes.
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So, I'll give you an example.
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One of the coaches that I had almost ten years
ago, the conversation in the trainings was
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really about mindset and overcoming doubt,
having a mindset, and believing in myself.
259
00:15:40,519 --> 00:15:44,519
That is a practice, by the way, for most
people, to believe in yourself through
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different challenges and different points of
friction.
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That coach got me through the belief stage.
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00:15:51,799 --> 00:15:55,639
Today, I'm very much more in a strategic
tactical stage.
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00:15:55,639 --> 00:16:01,324
So for example, my coach is working with us and
my company on different KPIs and metrics and
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00:16:01,324 --> 00:16:05,324
what to do with money, how to invest the money,
how to hire the right people, how to lead
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00:16:05,324 --> 00:16:10,690
people to grow and grow and grow my
enterprises, and how to diversify, right?
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00:16:10,690 --> 00:16:15,090
So, those are the conversations that I'm having
today with my coaches versus years ago.
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00:16:15,090 --> 00:16:18,210
So, every coach that I've had helped me at that
stage.
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00:16:18,210 --> 00:16:20,450
I've had coaches around my marriage.
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00:16:20,529 --> 00:16:27,815
How do I do business and how do I do business
and marriage together?
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00:16:28,054 --> 00:16:33,735
That's a skill in itself to be able to be in
love with your wife as well as be in business
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00:16:33,735 --> 00:16:34,294
with your wife.
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00:16:34,294 --> 00:16:38,929
That's a skill in itself, and I wouldn't say
that we've mastered it, but we damn sure are
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00:16:38,929 --> 00:16:42,690
good at it, and it comes through by being
around the right type of people.
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00:16:42,929 --> 00:16:45,009
Yes, that's so true.
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00:16:46,850 --> 00:16:51,634
The right environment and the five people you
surround yourself with are so important.
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Thank you so much for sharing.
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00:16:53,235 --> 00:16:58,274
And please tell us, where can we find you when
people want to reach out to you and learn more
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00:16:58,274 --> 00:17:00,355
after listening to this episode?
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00:17:00,514 --> 00:17:05,555
If you're interested to learn more and find me,
go to Andy Odd Date on all social media
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00:17:05,555 --> 00:17:05,955
platforms.
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00:17:06,390 --> 00:17:12,390
That's a n d y a u d a t e.
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00:17:12,710 --> 00:17:16,950
Andy Audate on all social media platforms as
well as on on Instagram.
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00:17:17,430 --> 00:17:19,269
Or you can go to AndyAudate.com.
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00:17:21,474 --> 00:17:22,835
Oh, thank you so much.
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00:17:22,835 --> 00:17:25,315
I put the links in the show notes, of course.
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00:17:25,474 --> 00:17:30,515
And my last question for you is about your
goals and intentions.
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00:17:30,595 --> 00:17:33,075
I assume you set goals for yourself.
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00:17:33,075 --> 00:17:35,234
And what is one of your next projects?
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00:17:36,089 --> 00:17:40,809
The current project that I'm running right now
is preparing my company for a $100 million
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00:17:40,970 --> 00:17:41,769
valuation.
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00:17:41,769 --> 00:17:47,210
And the way that we're doing that is we are
partnering up with other software agencies, and
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00:17:47,369 --> 00:17:49,609
they get a chance to join a collective.
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00:17:50,089 --> 00:17:55,474
So with me being involved, we'll need 16
partners inside the collective that all have
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00:17:55,474 --> 00:17:56,994
about 500 customers.
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00:17:57,554 --> 00:18:01,794
And with that being said, with all of us, all
of them having 500 customers, we'll have a
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00:18:01,794 --> 00:18:08,369
valuation of over $100 million and then take
that $100 million valuation and sell a portion
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00:18:08,369 --> 00:18:11,490
of it to private equity and then grow from
there.
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00:18:15,815 --> 00:18:16,295
Wow.
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00:18:16,295 --> 00:18:16,775
I love it.
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00:18:16,775 --> 00:18:19,815
Thank you so much for sharing and for being my
guest today.
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Yes.
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00:18:20,535 --> 00:18:22,055
Please reach out to Andy.
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00:18:22,055 --> 00:18:22,934
He's amazing.
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00:18:22,934 --> 00:18:27,414
He shares his knowledge and wisdom and his
technology as well.
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00:18:27,414 --> 00:18:28,375
Thank you so much.
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00:18:28,375 --> 00:18:32,690
And now it's time for your final thoughts to
the audience, please.
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00:18:33,410 --> 00:18:34,529
Take action fast.
308
00:18:34,529 --> 00:18:37,889
If you have a big vision, take action on your
vision.
309
00:18:37,890 --> 00:18:39,410
Don't go slow.
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00:18:39,410 --> 00:18:40,450
Don't hesitate.
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00:18:40,529 --> 00:18:43,650
Go all in on your vision and watch what happens
on the other side.
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00:18:46,424 --> 00:18:47,544
Thank you so much.
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00:18:47,544 --> 00:18:48,984
I'm inspired now.
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00:18:50,265 --> 00:18:53,065
Caroline, thank you so much for having me on
your episode.
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00:18:53,704 --> 00:18:56,664
And I see you in the next episode.
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00:18:56,664 --> 00:19:00,025
Thank you for listening to The Inspired Choice
today.
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00:19:00,569 --> 00:19:04,649
I'm thrilled to have you on this journey of
growth and transformation.
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00:19:04,889 --> 00:19:10,489
Don't forget to hit follow or subscribe to stay
connected and never miss an episode.
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00:19:10,490 --> 00:19:12,249
And here's something special.
320
00:19:12,409 --> 00:19:16,089
Grab your free 20-minute breakthrough session
with me.
321
00:19:16,394 --> 00:19:20,315
It's designed to help you kick-start or level
up your business.
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00:19:20,315 --> 00:19:22,715
Just check out the show notes for more.
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00:19:22,715 --> 00:19:26,474
Until next time, keep making those inspired
choices.
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00:19:26,795 --> 00:19:29,035
See you in the next episode.
