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In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.
She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.
Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.
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Show Notes:
(01:05) - Introduction to Emily Rutt
(06:10) - Building a Community-Driven Social Ecosystem
(10:05) - The Shift to 'Always-On' Influencer Program
(14:30) - Identifying the Right Creators for Long-Term Partnerships
(17:15) - The First to Finish Activation and Its Impact
(20:45) - Future Trends in Creator Partnerships and Social Media
Check out some of our previous episodes!
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- (Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
