The Heretech, episode 24: Ellen Gottesdiener on building better requirements

After an unintended hiatus, we're back! This week, Mike Marfise of Jive Software tells us how the tech industry's understanding of innovation has matured. Plus, a good example of how to use social media to share product details and plans with your customers. (c) 2010 Tom Grant.

Brian Lawley of the 280 Group tells us how the PM profession has changed, and what it takes to be an exceptional PM. Plus, advice for taking your application to a social networking platform like Facebook. (c) 2010 Tom Grant

Forrester analyst Jonathan Penn describes nature of security threats, and how they affect tech industry company's product strategy. Will security ever not be in the top 3 IT concerns? Does that represent an opportunity for security start-ups, or not? Plus, newly-published research on the demographi…

Chor-Ching Fan of Jackbe tells us how to build good mash-ups, the reasons for their adoption, and the kinds of solutions that are good fits for mash-ups. Plus, some quick research news (the Agile adoption doc is published!), and a great article on the value of failure. (c) 2010 Tom Grant