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This episode of The Growth Question dives deep into that exact challenge with YouTube scriptwriting expert George Blackman who’s the creator behind one of the most respected YouTube scripting systems online.
George has helped major YouTubers and brands sharpen their storytelling, boost retention, and turn casual viewers into devoted fans. But like many online educators, he’s wrestling with a big strategic shift:
👉🏻 Should his business be framed around the course that built his reputation... or the community that transforms his students’ results?
Together, we break apart George’s model, revenue mix, and the fears behind potentially flipping his entire offer stack. If you sell courses, run a community, or operate any kind of education business, this conversation could reshape how you package and sell your expertise.
In this episode, you’ll learn:
🔹 Why many creators feel pulled toward community-led business models
🔹 The surprising revenue breakdown of George’s course vs. community
🔹 How a system-based positioning can increase conversions and clarity
🔹 Pricing psychology and why some offers become too good a deal
🔹 How to avoid confusing your market when changing your core offer
🔹 When limiting access (not lowering price) can increase demand
Connect with George Blackman
