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Sendmarc solves a problem that every single business faces; email security. In this episode I sit down with the co-founder and CEO, Sam Hutchinson.
Sam has been an entrepreneur since the age of 16. He successfully exited an email marketing company, and his experience there allowed him to start Sendmarc.
Sam shares how he built out the sales function of the business, his honest accounts of scaling internationally and the struggles they've faced, how to target the right partnerships and how he is still learning about his channel and distribution partners.
Whether you're a cybersecurity enthusiast, an aspiring entrepreneur, or just curious about the realities of scaling a business globally, this episode is packed with insights you won't want to miss!
This episode is brought to you by Metavolve.
Metavolve turns highly capable African founders into confident business leaders by helping them develop clear and comprehensive business strategies that make building a great sustainable business less complex. Reach out to our team to learn more: https://metavolve.co/
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00:00 Introduction 02:21 Welcomes 02:58 Sendmarc’s business model 08:15 Where is Sendmarc at now? 10:03 Sendmarc’s founding story 12:19 Getting Sendmarc off the ground 30:01 What were the early-stage sales like? 33:00 Starting to grow the business 39:37 Scaling the sales team to remove founder dependency 44:19 Brought to you by Metavolve 45:42 How to afford A-grade employees in the beginning 48:55 How Sam’s role changed as the business grew 51:38 Taking a partnership approach to sales 57:26 How to be satisfied with your growth 01:01:13 Expanding to different markets 01:08:20 Struggles when expanding to different countries 01:12:45 Why Sendmarc gives away free tools 01:15:07 Partnering with distributors 01:22:27 What the future looks like for Sam and Sendmarc 01:25:24 Why Sam chooses to be an entrepreneur 01:28:33 Reflection
