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In the increasingly crowded flexible workspace market, the biggest risk is becoming interchangeable—a commodity. So how do you build a business that can't be easily replaced? According to Tamara Giménez, founder of the 15,000m² Teamworks Coworking empire, the answer is simple but profound: stop being a supplier and start being a partner.
In this powerful conversation with host Marc Navarro, Tamara breaks down the philosophy that has been the engine of her incredible growth. She reveals how this mindset led her to make a bold decision during the 2020 lockdown—sharing the financial burden with her members—which resulted in unprecedented loyalty and success.
This isn't just a success story; it's a strategic guide to building a resilient, high-value coworking brand in any market.
Tune in to discover:
The partnership philosophy: What it truly means to move from a transactional relationship to a collaborative one with your members.
The ultimate case study: How the "partner" mindset guided Teamworks through the pandemic, turning a potential catastrophe into a competitive advantage.
Beating the commodity trap: Actionable strategies to differentiate on service and flexibility when everyone else is competing on price.
Winning high-value clients: How to embody partnership to attract and retain large companies with complex needs.
If you're ready to transform your member relationships and build a more sustainable business, this episode is your blueprint.
Find out more:
Guest: Tamara M. Giménez
Tamara M. Giménez on LinkedIn: https://www.linkedin.com/in/tamara-m-gimenez/
Teamworks website: https://teamworkscoworking.com/
Forbes feature: Read about Teamworks' $2.5M journey
Host: Marc Navarro
Website: https://marcnavarro.com/en/
LinkedIn: https://www.linkedin.com/in/marcnavarro/
Producer: Spacebring coworking space management software Learn more and book a demo today!
