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In this episode of The Finance Marketing Podcast, Hillary sits down with Erin Botsford, who spent 30 years in the financial services business achieving at the highest levels (Barron's Top 100) before selling her business in 2017 in a successful exit. Today she is the creator of the Elite Advisor Success System™, a system that teaches advisors how to quickly grow their businesses exponentially and build firms that have all the elements needed for a future succession or exit. Erin breaks down why the typical goals-and-dreams first meeting often fails to create urgency, and shares her alternative approach centered on uncovering risk and vulnerability to build trust and drive same-meeting closes. Tune in to learn how to position and price yourself in line with the value you deliver, why showing your comprehensiveness beats telling prospects about it, and how one advisor used Erin's approach to land a five-figure planning fee in a single meeting.
Connect with Erin:
Website: ErinBotsford.com or theadvisorauthority.com
Next Steps / Programs
Books: Seven Figure Firm: How to Build a Financial Services Business that Grows Itself
LinkedIn: Erin Botsford
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