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Brand strategist, author, and consumer behavior expert Harish Bijoor joins Expressions for a conversation on branding, AI, digital culture, relationships, and the future of work. From his dream of becoming an IAS officer to advising some of India's biggest brands and political campaigns, he shares the lessons that shaped his journey, his views on a rapidly changing world, and why understanding people remains at the heart of every great idea.
WHAT YOU'LL LEARN
• Why hard work never goes out of fashion
• The failure that still motivates Harish today
• How AI is changing marketing and business
• Why consumer research remains irreplaceable
• What makes brands memorable
• The hidden costs of digital dependency
• Why relationships are becoming more transactional
• The importance of continuous learning
• How curiosity creates opportunity
• Why empathy is a competitive advantage
People, Brands & Topics Mentioned
• Atal Bihari Vajpayee — Former Prime Minister of India
• Neelam Sanjiva Reddy — Former President of India
• V. V. Giri — Former President of India
• George Fernandes — Former Defence Minister of India
• Shiv Khera — Author & Motivational Speaker
• Tata Coffee — Indian Coffee Company
• Brook Bond Lipton — FMCG Company
• Artificial Intelligence (AI)
• Brand Positioning
• Consumer Behaviour
• Political Campaigns
• Dating Apps & Relationships
• Digital Culture
• Rural India Marketing
• Leadership & Entrepreneurship
ABOUT HARISH BIJOOR
Harish Bijoor is a brand strategist, author, business consultant, and consumer behavior expert. Over the years, he has advised leading corporations, startups, political campaigns, and public figures on branding, positioning, market strategy, and consumer insights. Known for his sharp views on marketing, technology, and culture, he continues to be one of India's most influential voices in the world of brands and business.
#HarishBijoor #Branding #Marketing #AI #ConsumerBehaviour #ArtificialIntelligence #Thenewindianexpress #Expressions #DigitalCulture #FutureOfWork
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