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The Driven Crowd | Episode 92 | Ft. Michelle Masek
Every great outcome starts with a story and the way you frame it can change what people believe, feel, and do next.
Host Scott Snellings sits down with Michelle Masek, CEO and Founder of Honeyjar, an AI copilot transforming how communications and PR professionals tell stories. From her early days in journalism to leading marketing at high-growth tech companies and now building an AI startup, Michelle shares how storytelling, empathy, and clear framing shape businesses, leadership, and innovation.
🔥 In this episode, we talk about:
• Why great storytelling always starts with listening
• The difference between the “we story” and the “me story”
• How emotion and framing influence trust and attention
• Lessons from building and scaling startups without a technical background
• Why communication leaders matter more than ever in an AI-driven world
If you’re a leader, founder, marketer, or curious mind looking to grow with intention and learn from people doing meaningful work, this conversation is for you.
🎧 Watch, listen, and join The Driven Crowd where driven people learn from driven people.
👉 Subscribe and tune in now.
Follow Michelle Masek:
LinkedIn: https://www.linkedin.com/in/michellemasek/Instagram: https://www.instagram.com/michelle.a.masek/
X: https://x.com/honeyjar_AI
Follow Snellings Law:
Instagram: instagram.com/snellingsinjurylaw/
Facebook: facebook.com/snellingsinjurylaw/
YouTube: https://www.youtube.com/@snellingsinjurylaw/
LinkedIn: linkedin.com/company/snellingsinjurylaw/
