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Cannabis operators aren't short on data. They're drowning in it. The real problem is what happens when that data gets handed to the wrong person, read at the wrong time, or used to justify the wrong decision. Overproduction cycles, steep discounting, margin pressure building back into manufacturing: most of that traces back to data being used reactively instead of as a decision guidance tool.
Layer on the reality of multi-state operations where every market runs a different system, tracks different items, and reports differently. Making sense of what the numbers are actually saying across that footprint isn't just a technology problem. It's an interpretation problem with real financial consequences.
Think of it like a compass that's slightly off calibrated. Over a short distance, no one notices. Across 15 facilities and hundreds of SKUs, you end up miles from where you intended.
This week we sit down with Braunz Muller, to discuss the following
- Margins in Cannabis Supply Chains
- Hydrocarbon SOP Secrets
- THC Efficiency as the Real KPI
Chapter
00:00 Data Problems in Cannabis Manufacturing
12:50 The Complexity of Decision-Making
20:31 Dynamic SOPs in Extraction
30:14 Balancing Flexibility and Control in Operations
32:08 Empowering Operators Within Structured Systems
35:03 The Importance of Data in Extraction
39:27 Understanding Yield and Efficiency
43:00 Closing the Loop in Extraction Processes
48:40 Optimizing Cultivation for Better Efficiency
54:04 Auditing for Efficiency in Manufacturing
56:51 The Future of Hydrocarbon Extraction Knowledge
Guest Links:
linkedin.com/in/braunz-muller-98382018b
Our Links:
Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
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