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Etsy has a new CEO, its marketplace is growing again, and the company is putting more attention into how shoppers discover products.
If you sell there, how much of that should change what you do this week?
In this solo episode, Kaylie Edwards looks at Etsy’s 2026 results and translates the company’s talk of discovery, matching and personalisation into useful checks for creative sellers.
She also talks through the limits of marketplace figures: growth across Etsy does not promise growth for your particular shop.
You’ll hear about:
- What Etsy’s latest marketplace and mobile app figures actually measure
- Why clear titles and tags still matter alongside photographs and the rest of your listing
- A quick way to check how your shop looks to someone buying on a phone
- How to approach Etsy Ads as a measured test
- One small step you can take towards a business that is less dependent on Etsy alone
There’s a 20-minute shop check you can do after listening. No full-shop overhaul required.
Mentioned in this episode
- Etsy’s Q2 2026 shareholder letter
- Etsy’s search, advertisement and recommendation ranking disclosures
- Kaylie’s guide to growing your email list
If the podcast helps you make sense of your creative business, you can support the show here.
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Kaylie Edwards - Instagram - Website - Facebook - Threads
Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube
- Procreate Foundations Course
- Affinity Foundations Course
