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What does "personal branding" actually mean anymore? And do we really need to be visible all the time to build a successful creative career?
In this episode, Katy sits down with designer and founder James Martin (Made by James) for a candid, funny and surprisingly deep conversation about the reality behind the buzzwords. From the pressure to show up online to the myth of "being your authentic self", they unpack why so much of what we're told just doesn't quite sit right.
James shares his perspective on branding as something far simpler and more grounded. Not performance, but reputation. Not chasing attention, but building trust over time. Together, they explore what actually matters if you want to grow a creative career that lasts.
There's talk of confidence, comparison culture, and the uncomfortable truth that many of us still don't quite know who we are, let alone how to present ourselves online. Katy reflects on her own journey of stepping forward after years of staying behind the scenes, and why letting go of perfection can be the turning point.
Along the way, James introduces his 'DEEDS' model, a practical way to think about building a reputation through action rather than noise. It's a refreshing reminder that you don't need to play the game the way everyone else is.
It's honest. Messy. And it's a much-needed reset for anyone feeling overwhelmed by the pressure to be seen. So if you've ever questioned whether you're doing it "right" online, this one's for you.
