The Creator Equation Part 2 - Strategy

I mentioned in the last post in the series about the 3 tracks of creators, but really that just pertains to how many reps you put out of the content you make. What sort of content are you putting out, and on what platform? Not just the frequency.

All of these things matter, and they culminate into what your content strategy entails.

How much you do, where you do it, what type you do, and how you repurpose it for other types and platforms, etc.

Why think of it this way?

Really there is no other way to think about it. Any one is just a slice of the whole cake. I’m giving you the whole cake. When you learn about how to build your substack, or how to build your youtube channel. These are just slices of the metaphorical cake, and I’m telling you to have the whole cake and eat it too.

What I am saying is that you can’t just do one type. Will you be successful? Sure, to a degree. Will you maximize your success? No. Don’t get me started on the whole specialist vs generalist debate!

Your strategy should entail specialization for a time, then a broader generalist approach, and then presumably a combination of the two. Eventually once you get good at all content types, you’ll take the polymathic approach. That is the strategy I am giving you. Whether you’re ready for it or not.

How do you be ready?

Well put in the reps. I can’t say it enough, and I can definitely say that none of you are doing ENOUGH. I’m not doing enough, and I actively create content regularly. In fact I’m scheduling this post out a month and half ahead. Along with the rest of the series.

Each one of these episodes you are watching/reading/listening to is that of all three content types. While the podcast might just be the video audio cut out, the blog post is completely separate from the video. Meaning both skills are being used, but I have done both for a very long time.

If you want to get good at them, then you have to do more of them. Hence why there are different creator tracks.

I don’t like just generalizing that you should make 100 posts as soon as possible, as not everyone has the ability to do so. Whether it is occupational or familial responsibilities. However for those people who do have the time, they also get left out a lot. I want to give all three types of people a pathway forward.

They’ll come together at some point too, either because of the amount of free time, or the amount of skill.

Choose whether to go for full force high frequency, or for a more sustainable approach for higher quality or less time demand. However just get to “X” number of posts as quick as you can.

Highlighted Tool of the Week: AirTable, NocoDB, Notion, or Obsidian Bases.

No links for this one, as really I just wanted to highlight the “database” as a broad example of a tool. It is more than just project management, but in essence your content production ecosystem IS a project. Just a grand one.

I managed to organize multiple content types, formats, and sub-brands all in one massive database in Notion. Eventually moved it from Airtable to Notion, then to Capacities, and now into Obsidian. Although this was prior the release of Obsidian Bases, and until then I had no consistent way to PLAN my content in OBSD. Now I do.

However regardless of which tool you use I wanted you to figure out which one is best for you, as you need to have a robust planning mechanism.

🥡 Takeaways

In the end your strategy is going to change, yes, but not that often really. In fact I would probably only change it if something huge happened to a platform (opportunity or something), or that you have a significant change happening to your brand.

In any case take your frequency we talked about, i.e. slow or fast track, then figure out what platforms you need to be on. Figure out if you can just repurpose your big content into social content, or if you have to make stuff from scratch.

One thing I like to do sometimes is simply make mini versions of my big posts in shorter form. Not just using something like Makereels.ai to convert a blog post to a short, but rather just take that idea I had for the blog post. Then record a video using that post as bullet points.

Really just figure out how and where you need make content!

Related:

I’m sharing the other videos I made about this topic earlier this year, at the end of these posts.