151 Saving the Ducks Part 1

Today on CEP! I interview very special guest Dom Genova. He's a retired car dealer and currently the host of The No-Nonsense Roundtable Show on WYSL. He exposes crooked car dealer sales tactics and teaches people how to avoid them. We discuss:

• The Agricultural Model - rather than trying to get what you can from people in the moment, ideally you cultivate a lifelong relationship so your clients bring their kids and grandkids to you.
• A hugely scummy tactic where they write "Your Payment is $299" - but is it monthly?
• No-nonsense car dealer means removing all the shady invoice padding. It also means not accepting nonsense from customers!
• Dom's "7% Rule" - now it all makes sense!
• People out there are suffering unnecessarily, at the hands of crooked car dealers and incompetent computer guys. Dom taught me: You can't save ALL the ducks, but you're called to save the ones you can.
• Article: During the chip shortage, Toyota went back to real mechanical keys - and people didn't mind because they're overwhelmed by senseless technology anyway.
• When you open the door, some cars now shine a light onto the asphalt proudly displaying the brand... in case you forgot.

Get his book at: dontbetaken.com

Special thanks to our musicians: Opening theme is Departure by Egzod and closing theme is Cannibals by Youth Medium.