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Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM)
86% of coaches quit or fail every year. This week Greg sits down with John Petrocelli, Founder and CEO of Bulldog DM, the world's most experienced live stream studio, to talk about what nearly two decades in live video have taught him about grabbing attention in a noisy world.
John shares how brands like Coca-Cola, AT&T, and Coachella use live streaming not to cannibalize sales, but to drive discovery, ticket demand, and global expansion. He and Greg unpack why audiences now crave authenticity over polish, how a single glitch or unscripted moment (even at the Grammys) can build more trust than a perfect performance, and why live commerce is exploding in the US.
The conversation also turns to personal branding, with Greg breaking down how LinkedIn has shifted from a digital CV to a full landing page, and how coaches and founders can use search intent and storytelling to actually get found.
Whether you're a coach, solopreneur, or founder trying to work out if live video and LinkedIn are worth your time, this episode is full of hard-won, practical insight.
Don't fall into the coach trap: www.coachtrap.co.uk
Connect with John Petrocelli: https://www.linkedin.com/in/johnpetrocelli/
