S.2 EP. 05 - Predicting Future B2B Trends

Guest: Mark Baker | Head of Marketing Operations, EMEA & APAC| Former Oracle Measuring KPIs - the aspects of examining performance can be quite the beast to tackle. How do we know we’re using the right metrics to capture the whole picture? Mark Baker, a 17-year marketing veteran, share his appr…

Guest: Harry Rahman | CEO | Veloce Innovation We all know there isn’t actually a magic formula, BUT, there are certainly things that work and things that don’t. Join us as Harry Rahman, the CEO of Veloce Innovations, discusses the ups and downs of marketing at the head of an early growth phase comp…

The hand-in-hand partnership of the sales and marketing function is critical to a successful account based marketing (ABM) strategy. In this episode, Michelle Liro chats with us about her experiences working with sales teams to execute effective demand generation and relationship management through…

Guest: Susan Vitale | CMO | ® iCIMS Every touch point in the marketplace is an opportunity to reinforce your brand story, including current and potential employees. Join us as Susan Vitale shares helpful tips for maintaining consistency and authenticity in the recruiting process and organically tur…