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Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.
Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard, to discuss what it's like to lead one of the world's most iconic brands. Mastercard, known globally for its “Priceless” platform and its role at the center of everyday commerce, has spent decades building trust, emotional connection, and cultural relevance across markets.
After nearly a decade as Chief Marketing and Communications Officer at Accenture, where she led the company's "Let There Be Change" brand transformation, and earlier leadership roles at BBDO and DDB, Jill stepped into one of marketing's most influential positions with the responsibility of guiding Mastercard's next chapter.
In this wide-ranging conversation, Jill shares her approach to earning trust as a new leader, building creative cultures where ideas can thrive, and why her philosophy of "early, ugly, often" has helped teams create better work. She also discusses how Mastercard is evolving its brand beyond payments, leaning into experiences, partnerships, and technology, and how the company is approaching AI, creator collaborations, and innovation while staying true to the timeless principles that have made it one of the most respected brands in the world.
Whether you're leading a global organization or a small team, Jill offers thoughtful lessons on curiosity, creativity, change, and why the best leaders never stop learning.
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This week’s episode is brought to you by Infillion.
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