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In our first episode, I speak with Maria Fronoshchuk — an Applied Behavioural Scientist and Behaviour Change Specialist whose work is all about helping people and organisations create meaningful, lasting change.
In our conversation, we explore her “why” and how diving deep into behavioural science has shaped not only her work but also her own life. We talk about the science behind making change stick, and how we can design our everyday choices to work with us — not against us — so that we can live more intentionally, for ourselves and for the planet.
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About Maria
Maria Fronoshchuk is an Applied Behavioural Scientist and Behaviour Change Specialist passionate about helping people and organisations create lasting, meaningful change. She holds an MSc in Behavioural Science (with distinction) from the London School of Economics and Political Science (LSE) and is a registered member of the Global Association of Applied Behavioural Scientists (GAABS) as well as a Chevening Scholar.
She previously worked as Behavioural Architecture Manager at Cowry Consulting (London) — a leading global behavioural science consultancy recognised by the Financial Times among the UK’s top consultancies. In this role, she led and contributed to behaviour change projects for clients including Tesco, Northern Rail, Welsh Water, Sky, HSBC, Just Eat, and Reward Gateway. Her work focused on areas such as stakeholder engagement, sustainable behaviours, customer experience, and technology adoption.
Before that, Maria led Platfor.ma, a Ukrainian consultancy and media organisation driving positive social change, working with Fortune 500 companies, the UN, USAID, WHO, UNICEF, WWF, and the Public Health Centre of Ukraine. She has also taught and trained with Deutsche Welle Akademie, the Media Development Foundation, and the UCU Business School.
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