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What happens when leadership stops following the rules—and starts rewriting them?
In this bold and insightful episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Brian Gorman — a transformation veteran with over 50 years of experience and the self-described Maverick Coach.
Together, they explore what it really means to lead transformation in today's world. Forget top-down command and control. Brian champions a people-first, emotionally intelligent, story-driven approach rooted in neuroscience, culture, and connection.
🎧 In this episode, you'll learn:
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Why emotional intelligence is now mission-critical for effective leadership
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What Maverick leaders do differently—and why they're thriving in disruption
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How to replace outdated hierarchies with network-based organizations
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The role of storytelling and "a story from the future" in driving commitment
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Why culture lives in muscle memory (and how to change it with coaching)
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How the Hero's Journey helps leaders and organizations navigate transformation
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The lessons from Brian's 50-year journey through Fortune 500 transformations and personal coaching alike
🔥 Whether you're a transformation consultant, team leader, C-suite executive, or simply someone who wants to lead with courage—this is the episode for you.
🎙️ About Our Guest: Brian Gorman is a transformational coach, speaker, and author with over five decades of leadership experience. Known as "The Maverick Coach," Brian helps bold leaders redefine what's possible in organizational change. He's the founder of TransformingLives.coach and the author of The Hero and the Sherpa, his take on the Hero's Journey for leaders.
🌐 More from HOBA TECH: 👉 www.hoba.tech/podcast 📘 Download our 6x international bestseller The Business Transformation Playbook 🎓 Become a certified HOBA® Business Transformation Architect 📩 Join our email list for more episodes, tools & frameworks
📌 Connect with Brian Gorman: 🔗 LinkedIn: https://www.linkedin.com/in/briangorman07030 🌍 Website: https://www.transforminglives.coach
🎧 Available on: Apple Podcasts | Spotify | Google Podcasts | Amazon Music | Stitcher | iHeartRadio | and everywhere you get your podcasts.
