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Stemming from their paper deriving from a dataset of 1.2 million searches run by Steffen Sirries (alongside Paul Henri Püplichhuisen), we discuss how visibility is important in competition but it's not the solution to all competitive problems. We analyse such considerations from the perspective of the Google Shopping case, which Steffen is working on extensively. If you'd want to read Steffen's paper in detail, find it here: https://academic.oup.com/jcle/advance-article/doi/10.1093/joclec/nhag022/8734216.On the episode, we also remarked on the main milestones surrounding the Google Shopping case. Click on them directly via the links below: - 00:04, The European Commission issues an 890 million fine against Google for a breach of Article 6(5) DMA: https://digital-markets-act.ec.europa.eu/commission-fines-google-eur890-million-breaches-digital-markets-act-2026-07-23_en.- 00:44, The European Commission's initial decision on the Google Shopping case under Article 102 TFEU: https://competition-cases.ec.europa.eu/cases/AT.39740. - 06:29, In March 2024, Google introduced the product website box: https://www.searchenginejournal.com/google-rolling-out-changes-to-shopping-searches-in-europe/511881/.Key moments00:00 Introduction to Google and the DMA enforcement00:46 Overview of Google's self-preferencing conduct01:36 Empirical findings on the DMA's effectiveness02:38 Interpreting the 20% visibility increase05:05 Distinction between product websites box and product viewer08:10 The whack-a-mole enforcement challenge08:28 Broader implications for digital markets09:41 Limits of remedies and future challenges13:21 What a compliant Google search page should look like15:05 Measuring long-term contestability and innovationTo learn more about Dr. Alba Ribera Martínez and her research, we invite you to visit her website: https://www.albariberamartinez.com.She also writes, from time to time, in her newsletter, the DMA Agora, about the latest developments surrounding the European regulation: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7344021393451184128.________The Binary Agora is on social media, where we upload and comment on dedicated content only for our subscribers. Stay tuned there, as well.- LinkedIn: https://www.linkedin.com/company/thebinaryagora/posts/?feedView=all- BlueSky: https://bsky.app/profile/thebinaryagora.bsky.social- TikTok: https://www.tiktok.com/@thebinaryagora- Instagram: https://www.instagram.com/thebinaryagora/The views and opinions expressed by our guests are their own and do not necessarily reflect the official position of this podcast, its host, or any affiliated organisations.