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Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless shortcuts, the question is: Do people still think they need a brand like this?
In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with CMO Andrew Schneider about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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