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Tony Martignetti, host of Nonprofit Radio, joins Joe Chickey to discuss why planned giving is more accessible than many organizations believe. Drawing from the ideas behind his book Planned Giving Accelerated, Tony explains why small and mid-sized nonprofits should begin with simple bequests, focus on their most loyal supporters, and frame legacy giving as a conversation about mission and long-term sustainability rather than technical fundraising strategies. The discussion offers practical guidance for nonprofit leaders looking to strengthen future support without waiting for the "perfect" time or a large development staff. Whether your organization is launching its first planned giving effort or looking to build momentum, this conversation offers an encouraging place to begin.
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