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AI is helping software companies build and release new features faster than ever. But what happens when product development starts moving faster than marketing can keep up?
Jenna Poste, VP of Product at Wagepoint, is navigating this challenge firsthand. Features that once took months to develop can now be ready in a sprint or two, leaving marketing teams scrambling to prepare messaging, educational content, and launch materials.
Rob and Jenna discuss how AI is changing the relationship between product and marketing teams, why customer research is becoming increasingly important, and how companies can adapt when their traditional go-to-market timelines no longer work.
Connect with Jenna Poste:
LinkedIn: https://www.linkedin.com/in/jennaposte/
Wagepoint: https://www.wagepoint.com/
